SEO Or Search Engine Optimization For Dummies Dum Dum!

Many people have said to me that they can't afford to employ a SEO company, but they would still like to get better search results on Google, Yahoo and MSN searches. Are there any basic rules that they can follow to improve their ranking on search engine results pages (SERPs)? In response to this question, here are some basic things that people who have coded their own web sites can do to make the web pages more spiderbot friendly...