A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters. The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ezine ad space, but not in solo ads.

You don't have to be an expert in ezine advertising to know that solo adverts are the best ezine ads, so I asked that lady what was the mistery behind her strange approach.

When...