There are a number of reasons why so many businesses fail in their marketing efforts. But it mostly boils down to using bad or ineffective copy in their campaign’s and/or not knowing WHERE exactly to focus their marketing efforts for the maximum ROI.

Preventing such a disaster from happening to your own company is fairly straightforward. If you have the resources, consider hiring a business consultant. This can be an amazing asset to you, and make a huge difference in your results...

Here's a mind map summary of the process I use for writing articles:



1 - Research:
Google helps with basic research, finding references and also competitors.
Check Adwords for what may be selling in the niche.
Amazon usually has a book or product relevant to the article theme. This can stimulate ideas.

2- Keywords:
Sometimes the client has already done...