I've put in my thoughts on different Google penalties on websites that prevents sites ranking high in SERPs for the keyword they target for.
Some of the important factors are:

1. Google Sandbox:

2. Google Slap:

3. Websites Deindexed:

Read full post here: Different forms of Google penalties

being sandboxed I decided to research and write up some points I should follow for the future. I want to be seen by google as a good webmaster and I want them to trust me, this is what I found.

The Google algorithm has more than 100 factors which contribute to your SERPS, putting all your effort into one aspect will hold you back, literally. I read in one article recently that showed me we’ve built up a misconception that linkbuilding is what google wants us to do. By link building...

At least two of my sites are in the Google sandbox, how do I know this?, well because they are both carefully optimized and black hat free sites, and are not ranking in the top 10,000 results for their main keyword phrase!, and I also know because I passed a small child today who smacked me on the head with a shovel, then filled my mouth with sea water!.
After searching the web for ideas on why my sites are not listed at all for the main keyword, I kept coming across the term "the Google...