http://www.youtube.com/watch?v=WlkgUK9ORXQ

Every once in a while when I read a cheesy headline on a sales letter, I see sales letters with useless headlines, or those that are too long or short, I think to myself, what the heck are headlines supposed to do in sales copy anyway? Any copywriter will tell you that the only job of a headline is to get you to read the next line. That is great advice, but how does it help you to write good headlines? My philosophy is that a meaty copywriting...

http://www.youtube.com/watch?v=mwb7WHwZDZ4

I want you to make a commitment today to write one headline per hour. That's all I want out of you.

If I came to you and said, I want 16 headlines today... you would give up. Instead, time yourself every hour. If you have a watch that beeps once per hour, that is great. When you hear the beep, go back to your piece of paper and write a headline for your product.

I don't care if you already have a product that's...