When writing a headline or title, remember to think about benefits to the end user and keywords you can use to grab your ideal prospect's attention.

When you make your headline keyword rich and with words describing benefits to your ideal customer, you get a better search engine connection, too.

Using the tip I just explained, generally, when writing to grab the attention of men, remember they typically seek to "beat the competition." That means they are interested...

M O N D A Y - 8 : 1 5 A M
The Mysterious Marketing Blueprint

Last night something strange happened. I arrived early for our monthly mastermind meeting because it happened to be at “Hane Sushi”, my favorite Sushi Restaurant in San Diego. Although my fellow internet marketers were nervously buzzing about Google’s latest announcement, I couldn’t help but feeling peaceful and calm on the inside. I had just come back from the beach. So, I sat back, took a deep breath and a sip of green...