Membership and subscription income

Okay this one is probably the best known method for all the regulars at Warrior Forum. For the uninitiated, you can earn money by restricting access to most content on your website to paid users only. Perhaps you have a preview section for visitors, but if they want to read the rest of the article or view larger pictures or drill down to see detailed information, for example, they need to signup and possibly pay you a membership fee immediately....

Alliance income

In a sense, alliance income could come to you as indirect revenue. What I mean is you can offset certain expenses involved in setting up your website by asking a company to help you in exchange for free advertising.

Instead of paying a couple of hundred dollars to a graphic designer or to a Coldfusion programmer, for example, you might be able to get them to finish their work and let you use it on your website because you allow them to have your "Platinum...

Sponsorship income

Consider for a moment all of the unique parts of your website, or your blog. Each one of these areas can be given special treatment by asking a company to "sponsor" it by paying you a flat fee.

For example, you probably have RSS feeds embedded in a section for news headlines, or to display recent posts by your favorite bloggers. You can change the title of this section from the generic "here are some RSS feeds" to "The latest...

Advertising income

The original idea was simply to sell banner ad space on your website. "Give me $20 a month to display your 468x60 graphic." But that was last century and you pretty much did everything yourself.

• tracking clicks, views
• visitor counts, unique IP
• contacting new advertisers
• communicating with existing advertisers
• processing payments and handling refunds
• technical support and answering questions

Today you can still do everything...

Let's say you have a website, or have purchased one, and are seemingly stuck trying to figure out how to generate more money online. This is fundamentally about good marketing. Apply your creativity to achieve great results. Implement new methods to add more revenue, and drive those efforts daily to increase your profits.

I'm a big fan of Philip Kotler and I wanted to share some of the wisdom I've learned in my MBA program at Keller Graduate School of Management. In order for this...