I spent a couple of hours yesterday (Sunday) with my kids at our local leisure centre.

When we arrived we went to pay for our tickets for our swim, only to be told it was FREE as it was family day!

"Fantastic!! " we thought, although I have to admit I instantly had images of a garden swimming pool scene from 'The Simpsons' - hundreds of kids screaming and jumping and landing on top of each other!!

"OK - Just go with it" I thought!...

My team and I have launched our website. We launched on 7.11.11 and everything has gone great. But we've launched a new marketing campaign and that is below.

This blog is designed to help marketers make money from launching their own businesses, and it is our hope that by reporting our progress, we will help fellow marketers avoid mistakes and learn useful tips that can be used in their own business ventures.

That being said, our marketing campaign consists of the following:...