The principle of disqualifying and qualifying is a great tool to touch the emotion of your customers greatly.

It is the same principle that has been used successfully to sell millions of dollars products all over the world by Fortune 500 Companies.

The principle works like this: you disqualify anything you promote then qualify it again. For example in the beginning of sales letter you can state how you hate similar products that had been cost thousands of dollars in...

Becoming authority is surefire way to guarantee massive success in any area of endeavor that you choose. People like to be led. And what can be better to lead than authority figures.

The problem, authority status can take sometimes to build. However, you can catapult your status into authority almost in a single instance by using quotes. Human mind likes to associate things. From food, advertising to celebrity figure, our mind will constantly associate things.

Take...

People love to be directed. People love to hear and do what the authority figures suggest to do. Don't trust me?

Take a look at Warren Buffet: when people hear he wants to buy particular stock everybody from their mom, wife, nephew, cousin jump into the bandwagon to buy the same stock.

The close example: take a look at the owner of this forum, Allen Says. When he promotes something everybody in this forum want to buy the same thing (by the way Allen I miss your Private...

Everybody love story from rags to riches. It creates drama, it creates conflict but more importantly it creates something that people can relate to - their own life, their own personal experience.

Nobody likes a story "born to be a prince, grow up to be pampered kid and die to be a king with 1000 mistresses". That's not the life story of 99% population in this world.

Story from rags to riches is a great concept that you can use for your sales letter. This...

Have you seen a book title with added "version..."

Maybe something like
"How To Write Resume - Dirty Trick To Steal CEO Job - version 3.0"

Version can increase the value of your product considerably. Inherently speaking, people will guess that because you have made version 3.0 your product must be really good!

The dirty trick...you don't have to really create version 3.0

It is just you name it version 2.0 or...