Hello Fellow Warriors,

According to a recent study, 80% of baby boomers will be turning 50 soon and they will be spending 50% of America's discretionary income.

As you all know that most of the baby boomers are retired individuals with lots of money and spare time on their hands. Despite that they are ignored most of the time by major advertising companies.

I wrote a blog post explaining 8 most important tips to keep in mind while marketing to baby...