Advantages of Newspaper Ads:
✔ Newspaper allows you to reach possible non-readers who might be part of your secondary target audience.

✔ Tends to be cheaper than other media, depending on a number of variables.

✔ Newspaper ads are easier to produce, and thus less costly. A TV ad, for example, may require special effects, actors and video footage, etc.

✔ Newspaper is good for repeat exposure, a vital element of effective...