1. Capture a ‘reaction’ rather than an action. Photographs of buildings, inanimate
objects – even people, all too often have a flat, dull, ‘staged’ feeling to them. However, capturing someone or something reacting to an external action offers far more dramatic possibilities e.g. commuters in a hailstorm, a football player being tackled, flags in the wind etc. Imagine how much weaker the above images would be if the element of reaction to something was taken away.

2. One of...