By Paul Barrs


There is certainly some truth in the old well worn phrase “There’s gold in them there hills.” Yep, there sure is. By the same token, ‘If there ain’t no gold, ain’t no point in climbing up them damn hills in the first place!’

Wouldn’t it have made things so much easier for those old time prospectors if they could have seen deep into the ancient depths of prosperity before they started digging? How about before they set up camp? On thinking about...

By Paul Barrs

You’ve probably come across a few ‘products’ about this one topic already… you know the type, keyword this, research that, long tail-word this, short URL that etc. etc. etc., almost ad nauseam.

I’m not her to debunk those ideas today, because sure enough, most of them do work – but I do want to ask you one question… “Would you rather make this whole thing really easy or really hard?”

Pretty much a dumb question isn’t it? But not surprising...

By Paul Barrs

Some will call it ‘test and measure’, some will call it ‘product development’, others will call it putting your ideas into action. It doesn’t really matter what you call it, what matters most is that you test ALL your product ideas before you convert them into actual products.

Let me explain…

Image that you have a great idea one day while you’re out walking the dog; it seems like an awesome concept that gets your creative juices flowing...

By Paul Barrs.

Once we get started in business, whether we want them to or not, new product ideas begin to come to us from literally ‘out of the blue’. That’s OK, it’s a part of the way that our inner “creative mind” works and a reflection of our own personal growth as our conscious mind learns more and more about our chosen task and business arena.

However, while there seems to be a plethora or information available online telling us how to develop our products, there’s...

By Paul Barrs

I don’t know about you, but over the years I must have had dozens and dozens (if not a hundred or more) good product ideas that have never been born into life. You know the kind I mean, you’re out and about somewhere, no where particular, and this idea almost miraculously pops into your head from totally out of the blue.

Ever had that happen? Maybe you were at a friend’s place for coffee, or at the shops. Maybe at the beach or the cinema or wherever… and...