Have you ever read about people that just buy stuff just to buy stuff? It’s like the thrill is in the purchase. The new product is so shiny and brand spanking new.

The excitement level is high and it almost seems as if the anticipation is more exciting than the actual product itself. The emails are coming fast and furious as every big name on the planet is promoting this “new thing”. It’s like a big party to celebrate the amount of money the merchant is making and for just a moment...