Everybody love story from rags to riches. It creates drama, it creates conflict but more importantly it creates something that people can relate to - their own life, their own personal experience.

Nobody likes a story "born to be a prince, grow up to be pampered kid and die to be a king with 1000 mistresses". That's not the life story of 99% population in this world.

Story from rags to riches is a great concept that you can use for your sales letter. This...

Have you seen a book title with added "version..."

Maybe something like
"How To Write Resume - Dirty Trick To Steal CEO Job - version 3.0"

Version can increase the value of your product considerably. Inherently speaking, people will guess that because you have made version 3.0 your product must be really good!

The dirty trick...you don't have to really create version 3.0

It is just you name it version 2.0 or...

When it comes to sell, you don't want to make it easy for your customers. You want make them work hard.

The hardest they work, the more money they put at stake, the more they can't afford to get away from your offer - that's the key to successful sales letter.

You want make them contribute to the interaction. One way to do this is through the use of open-ended questions.

Ask something such as:

"how would you like if you have $100,000...

When you have an online business you do not have the perks of selling your product in person. Therefore, your words are very important; they make or break a sale. Writing up a sales letter means getting into the minds of your readers. You should know who your customer base is, what age group, gender, etc. You need to use psychology and tactics that will draw your readers to buy immediately.

Your sales copy should be captivating so that your customer is interested in reading through...

You don’t need to be a professional copywriter or have a huge vocabulary in order to write a good sales letter. If it’s your first time to write one, all you need to exert is a bit of time and effort and you’ll sure to produce a good sales letter in no time.
Whether it’s an email or an actual letter, reading it must not be difficult for anyone with relatively good eyesight. Firstly, the font size must be at least 11 but no greater than 13 because anything more would take up too much space....