Anybody who operates in the direct response game knows that copy matters. Good copy can and often is the difference between a .01% conversion rate and a 10% conversion rate.

But one aspect of direct response that gets overlooked or dismissed time and time again is design, and just as with copy, design can also be the difference between a .01% conversion rate and a 10% conversion rate.

Yes, copy is critical. Absolutely. You’ll get no argument from me there, not for...

The principle of disqualifying and qualifying is a great tool to touch the emotion of your customers greatly.

It is the same principle that has been used successfully to sell millions of dollars products all over the world by Fortune 500 Companies.

The principle works like this: you disqualify anything you promote then qualify it again. For example in the beginning of sales letter you can state how you hate similar products that had been cost thousands of dollars in...

Becoming authority is surefire way to guarantee massive success in any area of endeavor that you choose. People like to be led. And what can be better to lead than authority figures.

The problem, authority status can take sometimes to build. However, you can catapult your status into authority almost in a single instance by using quotes. Human mind likes to associate things. From food, advertising to celebrity figure, our mind will constantly associate things.

Take...

This morning I chatted with my friend about Harry Potter. This little wizard has made $1 Billions for the author!

Quickly our discussion went to Rich Dad Poor Dad and other Mr.Kiyosaki's series. These books have made $200 millions for the author as well and the numbers keep growing every month.

This conversation made me remember one ebook at ClickBank's chamber with title "T... About A..." (well, you know the title) that has made $20 millions for the author....

People love to be directed. People love to hear and do what the authority figures suggest to do. Don't trust me?

Take a look at Warren Buffet: when people hear he wants to buy particular stock everybody from their mom, wife, nephew, cousin jump into the bandwagon to buy the same stock.

The close example: take a look at the owner of this forum, Allen Says. When he promotes something everybody in this forum want to buy the same thing (by the way Allen I miss your Private...