http://www.youtube.com/watch?v=B_bJVnW5k8o

If you know anything about copywriting then you must know at least a tiny bit about storytelling. Personally, I think that cookie-cutter sales letters with headlines, openers, benefit points, a guarantee and call-to-action can sell just fine. But if you already have all the correct selling elements in the right place, you can increase that sales letter's conversion rate by leaps and bounds if you introduce a story to connect the elements...

http://www.youtube.com/watch?v=Pi6wvPO2PDg

If you do not use screen capture software like TechSmith Camtasia, or its free alternative Jing, to monitor your copywriting habits, you need to adopt this habit immediately. Using Camtasia screen videos to record yourself writing copy will ensure you maintain focus on your copywriting jobs, provide documentation of the hours you worked, and keeps a personal record for yourself about what you changed in your sales letters, and why.
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