By observing other businesses you can get ideas for what works well and what doesn’t work well.

What works for other businesses:

• Copy these for your business
• Adapt them to suit your business

What doesn’t work for other businesses:

• You will know what to avoid
• You can do the opposite in your business

Make sure you observe all aspects of other businesses, for example:

• First impressions
• Marketing activities
• Use and test their website
• Customer service

...

Insight is related to intuition. When we say that one has Marketing Insight, we are saying that he or she has an ability to clearly understand the nature of marketing. Do you clearly have the ability to understand the nature of marketing?

Let’s complete a short quiz to see if your Marketing Insight is acute, or if it needs to learn some new Marketing ideas and techniques.

1) True or False—Marketing a business is the same as advertising for it.

That statement...

You don’t need to be a professional copywriter or have a huge vocabulary in order to write a good sales letter. If it’s your first time to write one, all you need to exert is a bit of time and effort and you’ll sure to produce a good sales letter in no time.
Whether it’s an email or an actual letter, reading it must not be difficult for anyone with relatively good eyesight. Firstly, the font size must be at least 11 but no greater than 13 because anything more would take up too much space....

You will seldom close a sale with a prospect who isn't
at a high-level of excitement about getting the
benefits of your product.

Your whole sales process should be geared towards
getting your prospect in a "peak state" so when the
time comes to ask for the order he or she doesn't
hesitate.

Hesitation kills sales. Even one momentary hesitation,
the seed of doubt, can send your prospect scampering
for the...

Product and service sales income

Pick a product or service to sell on your website or blog, markup the price, and earn enough money to pay for your expenses. The remainder is called profit. Sounds simple, but some people come to a halt at the beginning by asking what product or service could they possibly sell? Don't think too hard about it, the answer could be right in front of you. And how much of a markup is selling something that was basically free to you? Pretty big I suppose....