By Paul Barrs

There’s a challenge that we all must face as business owners, and that is to establish credibility in the eyes of our customers. Over the years this task has become increasingly difficult, and even more so for the small business owner as the giants of business seemingly overwhelms the airwaves with their almost unlimited advertising dollar.

What can we do?

We take them on at their own game, but put aside the old rules with which so many...

Hey have you ever wondered how some user have all the attention in Facebook and have so many followers or friends!! Well there is a no great secret as to why just basic planning and using Facebook to its full potential to attract friends or fans, also some have pages for attracting fans. In this article I will attempt to point out and show you the ways to attract friends and or find friends to build your friend list up and also ways to do...

I see a lot of threads on here where people are either asking how to make money on Twitter, or how to drive traffic to their site from Twitter.

It's actually very simple, far more than most people think.

Rule #1: Give your followers something of value.

For some reason this key component is left out of most people's twitter strategy. They create tons of accounts. They get software to add tons of followers. They set up autoresponders that DM everyone...

Some people get social media right away, but can't really articulate why. Other people will never get it no matter how clearly it's spelled out to them. In discovering why this is, I realized an important point.

There is one major, simple secret to driving traffic via social media, from which all the other strategies, tactics and secrets originate.

Everyone knows this reason on the surface, but few truly and deeply comprehend it. And yet having a real understanding...

It is very clear that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter, the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has become a viable marketing opportunity for business.

For the average user, social media is a way to connect with friends and family. For the business user, social media works by sharing compelling information to capture the attention...