The first experience I ever had with solo emails was not good.

I was following a tip from a marketing expert that said it was all that and more.

I found a ezine that fit the niche, found the ad sign up page and submitted my email to publish.

It was $57. for a solo ad. Then I started to feel queezy and tried to contact the owner of the ezine. And tried several times with different emails.

No reply, so I opened a dispute with paypal. Still no...

If you want to improve the results of your solo ads, then try to understand the reasons that make the readers click quickly on that button hated by all email marketers: DELETE.

The purpose of this article is to help you discover such reasons ...

During the last hours I've just checked the folder Trash of the email account where I receive the ezines I'm subscribed to. Below you will find the top subject lines that made me delete the solo ads without reading their ad copy....

Solo ads advertising is a great marketing tool for promoting a business or a product online or for building your own mailing list.

The same like for any other marketing tool, one of the keys to a successful advertising campaign is to find out how the prospects think and what they are looking for, and then to meet their expectations.

The purpose of this article is to give you an idea on how a solo ads reader thinks and what he doesn't like to see.

Tips for Solo Ads Advertisers: a Reader's View

I read many materials (ezine articles, forum or blog posts) about ezine advertising and one conclusion is always emphasized: solo ads are definitely better than ezine classified ads and that's why ezine advertisers should avoid the classified ads.

There is some truth in this conclusion, but there is also a big misunderstanding.

Do you want to know THE WHOLE TRUTH?

Check Ezine Advertising Info Blog: Are Solo Ads Really Better than Ezine Classified Ads?

Despite what your guru may tell you about how easy is to get a nice profit by simply copying and pasting a pre-written solo ad found in the members area of the program you just joined, the reality is totally different.

No one ever became wealthy by doing almost nothing (copying & pasting some solo ads). Not even your guru! Except for the heirs of the wealthy people ...

Before you start any new solo advertising campaign, be sure that you follow some simple principles...