There was a guy on the forum recently who made a great sales page but did not get many conversions.

His first mistake was in not testing first with some traffic that should convert. His traffic was coming from complete unknown sources so no surprise at low conversions (probably junk traffic).

He was thinking of creating an email list to increase conversions. I told him he needed to check the conversion of the sales page first.

Here is what I suggested he do:...

Few things are more important in the marketing business than testing and tracking. Knowing what your readers, potential customers and customers are doing on your website can help make the entire difference between success and failure. You can’t always trust your intuition to guide you on how best to set up your website. As a matter of fact, you would be foolish to do so.

In the past, you had to pay huge sums of money to get the kind of software and scripts that has enabled marketing...