I'm sure it comes as no surprise that I’m a "swipe file" enthusiast. I must have well over a hundred physical swipes in my file cabinet and scattered around my office. Plus hundreds – maybe even thousands – of electronic ones on my computer.

And I’m always adding to my collection.

I find them everywhere: In the mail … in magazines and newspapers … on the Web...

The Single-Page Sales Letter
That Was So Amazingly Successful ...
They Had to Build A Bigger Bank!

It seems I owe you an apology for last week's blog entry.

Somewhere amidst the meetings, phone conferences, and general chaos that comes with launching a business, I overlooked a perfect opportunity to not only present you with a must-have Swipe for your collection -- but also pay tribute to one of the best the business has ever seen.

I'm...

Buy Volvos. They’re Boxy
(But They’re Good).

A Crazy Lesson on Truth in Advertising

Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...

You know those bundles of flyers that arrive in the mail each week?

I always make it a point to sit down and read them … usually as soon as they hit my mailbox. Because sometimes, amidst the pizza coupons and satellite TV pitches, I’ll stumble across a great swipe for my collection.

Like the swipe I have for you today.

...

Dear Business-Builder,

Sometimes treasure is right where you least expect it.

Oh, sure – sometimes it takes a metal detector, a map, and a whole lot of patience. But sometimes it’s literally right there staring at you … waiting for you to notice it.
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