Have you ever bought a digital product and when you unzipped it, it exploded everywhere on your hard drive? Then you have to spend the next ten minutes rounding up the errant files and herding them in a neat and orderly fashion into a sub-directory, so that you can find them when you need them.

How do you think a customer feels if that happens with a product that they bought from you? Probably not that thrilled.

So how do you zip your products so that they unzip in a...

http://www.youtube.com/watch?v=NSAYpnchn7Q

My little piece of advice to you today is that your product needs to be a system, not just an "e-book" or a "report."

The more and more you learn copywriting the more you can apply those techniques to everything you do. Think about any time someone has tried to present information to you. A forum post. A job interview. Even a simple telephone conversation.

Those people that presented their...