How to Write a Video Sales Letter – Part Two

By Paul Barrs


Whether we’re talking about a normal sales letter or a video sales letter, people don’t like to be “sold”, they like to buy. It’s a subtle difference; but feelings of being “sold” create negative connotations of being ‘forced into something’, whereas the feeling of ‘deciding to buy’ are surrounded with joy, happiness and expectations. These are the kinds of positive feelings that we should aim to arouse...

By Paul Barrs

Video sales letters… you’ve seen the new trend, surely? Whether you love them or hate them, they’ve made their impact and are here to stay.

The questions arises though, how do we write a good video sales letter? Is there any difference between writing page sales copy and video sales copy? Well… yes there is, and no at the same time.

Most importantly you should remember that a good video sales letter is written for the voice as well as the...

I am sure that as with any new product launch, Easy Video Player has had its fair share of Marketers emailing their subscriber lists in recent days promoting the updated version with added functionality.

The original product was released around a year ago and back then was a revolution on video marketing.

The adding of optin boxes to presentations was unheard of, but now this software takes things many steps forward.

I have created a review of the product,...

Do you wish to solidify your online presence whilst building deep and meaningful relationships with your customers? Add a personal touch to your brand whilst increasing your conversions!

Smart video marketing is a long term strategy and one of the most powerful marketing channels that we have online today. We at Network Waves understand how vital this medium is to growing your businesses and therefore wish to give you the tools to become Video Masters.

First and foremost,...

Opportunity Zoom is a new multi-level marketing company that is geared toward video marketing. The company is in pre-launch. They have been testing their service for the last 2 or 3 years with massive success. For those who are fortunate enough to parter with this company initially stand to have a serious advantage over their competition. And the great thing about this opportunity is the fact that you can benefit in more ways than one.

In short when you sign up for their service...