Yeah a long sales video is a pain in the butt especially if it's 60 minutes and doesn't have a pause button.

Usually you can just click the video and it will pause automatically but in some cases I've seen that you cannot even pause it. Not to mention they don't tell you the video is 60 minutes.

What about bathroom breaks, or the phone ringing or someone at the door?

For what it's worth, when I do sales videos I don't make them longer than 20 minutes....

How to Write a Video Sales Letter – Part Two

By Paul Barrs


Whether we’re talking about a normal sales letter or a video sales letter, people don’t like to be “sold”, they like to buy. It’s a subtle difference; but feelings of being “sold” create negative connotations of being ‘forced into something’, whereas the feeling of ‘deciding to buy’ are surrounded with joy, happiness and expectations. These are the kinds of positive feelings that we should aim to arouse...

By Paul Barrs

Video sales letters… you’ve seen the new trend, surely? Whether you love them or hate them, they’ve made their impact and are here to stay.

The questions arises though, how do we write a good video sales letter? Is there any difference between writing page sales copy and video sales copy? Well… yes there is, and no at the same time.

Most importantly you should remember that a good video sales letter is written for the voice as well as the...