Search engine ownership. That's simplistic I know but bear with me on this.

Now it is possible to hold more than one spot on page one of Google, in fact in certain niches you can even own most of page one. That's what I call seo. Your site being the only place the surfer can go.

Of course normally it's about getting your site on page one and I have written about this in more detail in the article What Does Seo Stand For?

You're welcome to join the discussion....