Affiliate Network Marketing Business: Product selection And Offer Targeting.
Posted 05-28-2009 at 08:41 AM by Tharaocc
One of the components of Affiliate Network Marketing System after market identification is to offer a solution to that market. This involves the process of product selection and offer targeting. While most merchants consider their products to be synonymous with their offer, it is important to emphasize that people do not buy products- they only buy solutions to their needs or problems. No matter which market one is involved in, you must position your product as a solution and market it as such.
A strong offer in Affiliate Network Marketing consists of more than just the primary solution. It also includes intangible benefits and a focus on presenting the solution to the customer as the right solution at the right time and the right price. Limiting your offer to telling people what your product is and how much it costs is far less effective than telling them the tangible and intangible benefits. Such benefits include:-
-- The ease of implementing the solution
-- The satisfaction they feel when they have the solution.
-- How easy and inexpensive your solution is compared to the merchant trying to solve his problem alone.
-- How safety, Confidence and satisfaction are built into the solution.
-- How the purchase of this solution may solve additional problems as well as prevent existing ones from worsening or new ones from developing.
Success in Affiliate Marketing requires one to find a profitable affiliate product within your market. This may either be developed or acquired. However when offering affiliate products as solutions,it is important that the product is a winner for you and your customer at once. Such mega products share some common qualities:-
-- They pay out high commission percentages(50 Percent and above)
-- They have a proven conversion rate
-- They are hot, timely or in demand all year- round.
-- They are backed by a merchant affiliate program that provides solid support to affiliates.
Three types of products are recommended in affiliate Network Marketing; a low-ticket item, one higher-ticket item and at least one product that earns you residual income. The first product is the lead product that you promote from your opt-in page and first email series . The second product is your backend product that you promote to your list of existing subscribers or customers. This is usually higher priced than the lead product and payout a higher percentage commission. The third product should be a residual income product that will earn you a monthly recurring commission -such as subscription based services or membership sites.
Having determined the product and the niche market earlier identified , the next step in the affiliate marketing system is to make your offer. Inorder to capture leads and convert them into customers, one needs to create and present your front end offer from your own website. The latter is the platform from which you present your offer . Your website is the first link in the chain of your sales system. The website presents your potential customers with the sales page for your product or an opt-in list or squeeze page designed to collect your customers information -name and email address-so that they are subscribed to your opt-in list. An effective opt-in page enhances the effectiveness of the offer it carries . The determinants of an effective squeeze page include .
-A compelling headline---Your headline must grab and hold the visitors attention and raise his interest enough to keep him reading the rest of your page.
-A clear offer and Call to Action --Conversions are improved when people understand what they are getting and are told explicitly what they need to do to get it.
-An option bait such as a bonus , freebies or a time- sensitive offer- Bonuses, and freebies are baits that compel people to take action while time sensitive offer underlines the urgency of taking action.
-Trust building elements--Visitors are more likely to opt in when you explain your privacy policies to them .Let them know your list is opt-in only and you do not spam or sell their information to a third party.
All these considerations lead to provision of a compelling offer which results in higher opt ins that lead to higher conversions and eventually more product sales. This is the ultimate success of Affiliate network Marketing System.
Charles Chege is a Webmaster and owner of AffiliateChampions.com, which promotes top-notch affiliate programs in niche markets to aspiring home business owners. He enjoys sharing his knowledge and expertise about network marketing business and effective marketing strategies.Subscribe to our Affiliate Marketing Network Newsletter for FREE today and obtain proven home business tips and tricks at: [url=http://www.affiliatechampions.com]Affiliate Marketing Network[/url]
A strong offer in Affiliate Network Marketing consists of more than just the primary solution. It also includes intangible benefits and a focus on presenting the solution to the customer as the right solution at the right time and the right price. Limiting your offer to telling people what your product is and how much it costs is far less effective than telling them the tangible and intangible benefits. Such benefits include:-
-- The ease of implementing the solution
-- The satisfaction they feel when they have the solution.
-- How easy and inexpensive your solution is compared to the merchant trying to solve his problem alone.
-- How safety, Confidence and satisfaction are built into the solution.
-- How the purchase of this solution may solve additional problems as well as prevent existing ones from worsening or new ones from developing.
Success in Affiliate Marketing requires one to find a profitable affiliate product within your market. This may either be developed or acquired. However when offering affiliate products as solutions,it is important that the product is a winner for you and your customer at once. Such mega products share some common qualities:-
-- They pay out high commission percentages(50 Percent and above)
-- They have a proven conversion rate
-- They are hot, timely or in demand all year- round.
-- They are backed by a merchant affiliate program that provides solid support to affiliates.
Three types of products are recommended in affiliate Network Marketing; a low-ticket item, one higher-ticket item and at least one product that earns you residual income. The first product is the lead product that you promote from your opt-in page and first email series . The second product is your backend product that you promote to your list of existing subscribers or customers. This is usually higher priced than the lead product and payout a higher percentage commission. The third product should be a residual income product that will earn you a monthly recurring commission -such as subscription based services or membership sites.
Having determined the product and the niche market earlier identified , the next step in the affiliate marketing system is to make your offer. Inorder to capture leads and convert them into customers, one needs to create and present your front end offer from your own website. The latter is the platform from which you present your offer . Your website is the first link in the chain of your sales system. The website presents your potential customers with the sales page for your product or an opt-in list or squeeze page designed to collect your customers information -name and email address-so that they are subscribed to your opt-in list. An effective opt-in page enhances the effectiveness of the offer it carries . The determinants of an effective squeeze page include .
-A compelling headline---Your headline must grab and hold the visitors attention and raise his interest enough to keep him reading the rest of your page.
-A clear offer and Call to Action --Conversions are improved when people understand what they are getting and are told explicitly what they need to do to get it.
-An option bait such as a bonus , freebies or a time- sensitive offer- Bonuses, and freebies are baits that compel people to take action while time sensitive offer underlines the urgency of taking action.
-Trust building elements--Visitors are more likely to opt in when you explain your privacy policies to them .Let them know your list is opt-in only and you do not spam or sell their information to a third party.
All these considerations lead to provision of a compelling offer which results in higher opt ins that lead to higher conversions and eventually more product sales. This is the ultimate success of Affiliate network Marketing System.
Charles Chege is a Webmaster and owner of AffiliateChampions.com, which promotes top-notch affiliate programs in niche markets to aspiring home business owners. He enjoys sharing his knowledge and expertise about network marketing business and effective marketing strategies.Subscribe to our Affiliate Marketing Network Newsletter for FREE today and obtain proven home business tips and tricks at: [url=http://www.affiliatechampions.com]Affiliate Marketing Network[/url]
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