How To Dominate Local Search Terms For Your Small Business
Posted 10-15-2010 at 04:30 PM by thebitbotdotcom
If you own a small business, be it a product based business or a service based business, odds are you are on a shoe-string budget. One of the last things that you can blow money on is ineffective advertising. Well fret not, my friend, because there is a form of advertising that is extremely effective as well as extremely cost effective. It just takes a little know-how and a little consistent effort. If you are a business owner or are thinking of starting a business, then this is an avenue that I highly advise you to use and it is referred to as "local search".
The term "local search" is referring to the search results in search engines based around keywords that describe your business and geographical area combined.
No doubt you are familiar with search engines such as Google, YAHOO and Bing. You probably use them all of the time and never think about others finding you or your business and the services you offer using this avenue, but believe it or not, there are people searching for your services as you read this article that do not know you exist. Welcome to the world of Search Engine Marketing (SEM). How does this work? Imagine for a moment that you have a small local start-up business focused on computer repair. If you go to Google and type in the search term "computer repair + your city name", your website, if you have one, should appear on the first page. If it does not, you are leaving money on the table, literally. How can you fix this? Simple. Focus on local search.
Focusing on local search can be done two ways. The first way is to launch a small website that will act as your landing page. Ideally, the domain name should include your keyword and location, such as your state or preferably the name of your city. GoDaddy is a good place to pick up a domain name for about ten dollars. Once you have the domain name head over to HostGator and purchase some hosting. Hosting can be purchased for as little as five to ten dollars per month. This is money well spent. Once you have a domain name and hosting, log on to your hosting account and upload a landing page that will act as your online business card introducing your business and talking about the products or services that you offer.....
Continue reading here: How To Dominate Local Search Terms For Your Small Business | TheBitBot Organic SEO and SEM Blog
The term "local search" is referring to the search results in search engines based around keywords that describe your business and geographical area combined.
No doubt you are familiar with search engines such as Google, YAHOO and Bing. You probably use them all of the time and never think about others finding you or your business and the services you offer using this avenue, but believe it or not, there are people searching for your services as you read this article that do not know you exist. Welcome to the world of Search Engine Marketing (SEM). How does this work? Imagine for a moment that you have a small local start-up business focused on computer repair. If you go to Google and type in the search term "computer repair + your city name", your website, if you have one, should appear on the first page. If it does not, you are leaving money on the table, literally. How can you fix this? Simple. Focus on local search.
Focusing on local search can be done two ways. The first way is to launch a small website that will act as your landing page. Ideally, the domain name should include your keyword and location, such as your state or preferably the name of your city. GoDaddy is a good place to pick up a domain name for about ten dollars. Once you have the domain name head over to HostGator and purchase some hosting. Hosting can be purchased for as little as five to ten dollars per month. This is money well spent. Once you have a domain name and hosting, log on to your hosting account and upload a landing page that will act as your online business card introducing your business and talking about the products or services that you offer.....
Continue reading here: How To Dominate Local Search Terms For Your Small Business | TheBitBot Organic SEO and SEM Blog
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