Emailing Your List - Avoiding Information Overload
Posted 10-23-2010 at 04:08 AM by thebitbotdotcom
I received another email today. This email was practically the same as the last five that the well known marketer has sent me. Was there any value in the email? Not really. It was just another sales pitch for the latest and greatest product. This makes email number seven that this person has sent me in the last week about this product. Unfortunately, I will not be purchasing his product as the price tag is well beyond my budget. I believe that I have invested enough money in this business and it is time for it to start making some of its own.
With respect to the emails this marketer has been sending me, I did in fact receive some very valuable information with respect to the frequency and subjects of the emails that I received. I was able to see what it is like to receive emails from an internet marketer and I must say that receiving emails from both a sales funnel as well as random blasts was a bit annoying and confusing. As I worked through his sales funnel, the random blasts that were sent to me seemed out of context with the funnel. For this reason I decided to separate these for my subscribers so as to streamline the information they receive. Otherwise, it can be like reading a book by selecting random chapters to read. To make sense of this, lets analyze the sales funnel and the newsletter or blasting methodology.
If you are familiar with autoresponders, you are familiar with the fact that they are essentially a series of emails that contain step-by-step information regarding a particular subject. Generally, these emails are on a set schedule so as to drip-feed the information to your subscribers at a rate that is easily and conveniently absorbed by them. It can take the form of a simple step-by-step how-to or it can even be a full blown e-course. Either way, the modules or emails can be spaced appropriately. Modules that are light on information and that contain easy to accomplish exercises can have a short follow-up time, whereas modules that are heavy on information can be spaced out accordingly. Whatever schedule is beneficial to the reader is what is followed and all of the information is very specific.
A newsletter, on the other hand....
Continue reading: Emailing Your List - Avoiding Information Overload | TheBitBot Organic SEO and SEM Blog
If you are interested in learning internet marketing, sign up for our free internet marketing e-course here: Free Internet Marketing E-mail Course
With respect to the emails this marketer has been sending me, I did in fact receive some very valuable information with respect to the frequency and subjects of the emails that I received. I was able to see what it is like to receive emails from an internet marketer and I must say that receiving emails from both a sales funnel as well as random blasts was a bit annoying and confusing. As I worked through his sales funnel, the random blasts that were sent to me seemed out of context with the funnel. For this reason I decided to separate these for my subscribers so as to streamline the information they receive. Otherwise, it can be like reading a book by selecting random chapters to read. To make sense of this, lets analyze the sales funnel and the newsletter or blasting methodology.
If you are familiar with autoresponders, you are familiar with the fact that they are essentially a series of emails that contain step-by-step information regarding a particular subject. Generally, these emails are on a set schedule so as to drip-feed the information to your subscribers at a rate that is easily and conveniently absorbed by them. It can take the form of a simple step-by-step how-to or it can even be a full blown e-course. Either way, the modules or emails can be spaced appropriately. Modules that are light on information and that contain easy to accomplish exercises can have a short follow-up time, whereas modules that are heavy on information can be spaced out accordingly. Whatever schedule is beneficial to the reader is what is followed and all of the information is very specific.
A newsletter, on the other hand....
Continue reading: Emailing Your List - Avoiding Information Overload | TheBitBot Organic SEO and SEM Blog
If you are interested in learning internet marketing, sign up for our free internet marketing e-course here: Free Internet Marketing E-mail Course
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