Keyword Research Versus Writing Naturally In SEO
Posted 10-27-2010 at 04:35 PM by thebitbotdotcom
It is the goal of every webmaster or blogger to use every means at their disposal to draw and drive as much traffic to their website or blog as possible. Let's face it. Keywords are the same as in-roads. The only difference is, these in-roads are virtual ones and are all inter-connected with the information super-highway. Naturally, some roads have more traffic than others. In the same fashion, some keywords naturally see more traffic than others. In the world of online-search, clicks come in two ways. First, they come through relevancy with respect to the keyword that was entered into the search bar. Pages relevant to that keyword are displayed by search engines. The other way is through curiosity or baiting. This would entail the writing of a title and copy so compelling and invoking that a click is inevitable. Which is better?
Keyword Research. Keyword research is quite standard. One would simply go to the Google Keyword Selector Tool, type in the keyword of interest, and make note of the number of local monthly searches for a particular keyword or a series of keywords. After careful note of the number of searches per month, the webmaster or blogger would then go to the Google homepage and type in the keyword of interest noting the number of competing pages. The keywords with the highest search-to-competing-pages-ratio would be a candidate for use in the article or page copy.
Exact Match versus Broad Match. A writer would need to be careful about which search function they use in terms of calculating the traffic potential of various keywords. Broad match function shows the traffic from any and all variations of a keyword or phrase that contains a keyword. Traffic numbers can be very misleading when using the broad match function as the traffic number are tallied from all of these variations. Exact match number will usually be much lower and are usually much more accurate for calculating the potential traffic for a given keyword or phrase. This is especially important when performing keyword research with the intent of buying exact-match domain names.
Keyword research as a Search Engine Optimization (SEO) strategy is great if and only if the numbers you receive are accurate and even more importantly, stable. That being said, it is very easy to base a great deal of effort around a keyword that contains inflated search numbers. Proceed with caution.
Continue reading here: http://thebitbot.com/2010/10/keyword...urally-in-seo/
Keyword Research. Keyword research is quite standard. One would simply go to the Google Keyword Selector Tool, type in the keyword of interest, and make note of the number of local monthly searches for a particular keyword or a series of keywords. After careful note of the number of searches per month, the webmaster or blogger would then go to the Google homepage and type in the keyword of interest noting the number of competing pages. The keywords with the highest search-to-competing-pages-ratio would be a candidate for use in the article or page copy.
Exact Match versus Broad Match. A writer would need to be careful about which search function they use in terms of calculating the traffic potential of various keywords. Broad match function shows the traffic from any and all variations of a keyword or phrase that contains a keyword. Traffic numbers can be very misleading when using the broad match function as the traffic number are tallied from all of these variations. Exact match number will usually be much lower and are usually much more accurate for calculating the potential traffic for a given keyword or phrase. This is especially important when performing keyword research with the intent of buying exact-match domain names.
Keyword research as a Search Engine Optimization (SEO) strategy is great if and only if the numbers you receive are accurate and even more importantly, stable. That being said, it is very easy to base a great deal of effort around a keyword that contains inflated search numbers. Proceed with caution.
Continue reading here: http://thebitbot.com/2010/10/keyword...urally-in-seo/
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