The very first page of the very first chapter of Robert Cialdini book, “YES!”, reveals a humdinger of a tactic that likely gets completely overlooked by most who read it.

Here it is, in a nutshell:

Colleen Szot, a very well known woman in the infomercial industry, shattered a 20-year-record at a home shopping channel when she changed the standard infomercial call-to-action, “Operators are waiting, please call now” to:

“If operators are busy, please call...

It's relatively simple, as long as you have something newsworthy of course (i.e. not an ad!).

Here's the "big secret":

Get written-about in your local newspaper first!

You have a much better chance of being covered. They have less to write about so your "news" may prove very welcome. They're also more likely to give you coverage by virtue of the fact that you're local, especially if whatever you're doing helps the local community in some...

Reported many years ago, on the old forum:

Allen Says once dropped a clanger when he revealed to the Group that he always conjures up his best ideas and concepts while sitting on the toilet!

He was subsequently taken aback by the sheer avalanche of Group members who claimed to have the same experiences and promptly instructed the Warrior R&D Department to investigate the matter further.

While some old-timers complained that they had to conclude their...

According to researchers at Cornell University, a 5 degree increase in room temperature produces a 150% jump in typing output, accompanied by a 44% fall in errors.

I do alot of typing and tried this: It seems to work; I didn't measure the exact numbers but my errors are definately down and I seem to get through stuff quicker.

A nice'n'simple application of science to improve the human condition...

Given that, in most countries, copyright is essentially created the moment information transfers from your brain onto paper without needing any kind of registration, what happens if Mr. Unscrupulous REGISTERS a work as his own creation with the copyright office that was actually created by Mr. Honest?

The copyright belongs to Mr. Honest but is registered to Mr. Unscrupulous.

Mr. Honest has no absolute proof that he created the work first but Mr. Unscrupulous had an official...