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I have a wide range of tips to share with fellow Warriors - from teaching you how to write better (or smarter) to helping you learn how to wield the power of web 2.0 sites like Squidoo, Hub Pages, and Google Knol.

I have made tens of thousands of dollars on the Warrior Forum alone and I'm always willing to help others learn the ropes if they just ask. I wanted to create my Warrior Forum blog to build an in-house area for questions and answers among marketers, so sound off in my comments area and I'll help you as best as I can and if I can't, I'll find someone who will.
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Google Knol Can Help You Brand Your Name

Posted 09-27-2008 at 04:06 PM by TiffanyDow

When you're trying to make a good living online as an Internet marketer, the one thing that’s an absolute is that you must build a reputation for yourself for market recognition. The easiest - and at the same time, the hardest - way to do this is to brand your name.

This may seem like a bit of a foreign concept, branding a personal name - yet celebrities have been doing it for decades. You can use the hottest new tool on the market – Google Knol - to help brand your name so that you become an expert in whatever field you’re in and to help your name become the first on everyone's lips when they think about experts in your niche.

Before I can explain to you how you can use Google Knol to brand your name, you need to understand what branding is exactly. Branding is when you utilize a logo, a series of images, taglines, and even good content to convey a personality rather than just a company name.

When you brand something, you are in essence creating an entirely new entity for your customers to get to know and come to trust. When you brand your name, you do so in a similar fashion through a tone of voice, specific images of yourself, etc. - in order to gain the trust and respect of your target market.

Google Knol is building popularity as an authority site on the Internet today. Comprised of hundreds of opinion pieces, from hundreds of various authors, it’s rumoured that Google Knol will quickly surpass even sites like Wikipedia when it comes to information sharing.

On Google Knol you, as an author, are entitled to create pages called knols on virtually any subject you can think of. You are also allowed to post opinion based pieces, rather than being required to back up any claims you may make with supporting evidence that is either educational or scientific in nature.

Because of the leniency when it comes to creating knols, Google Knol is the perfect place for an Internet marketer to brand his or her name – and they even have a Bio page already in your free account waiting for you to fill when you sign up!

To begin with, you want to make sure that every piece that you publish on Google Knol relates to the same niche. This is very important because, for example, if you want to brand your name as an authority on dog breeding, you can't very well also be publishing expert opinions on motorcycle maintenance! Get separate Knol accounts if you want to split your expertise.

Also, it’s important that you maintain a voice your readers can relate to within your knols. Regardless of whether you choose to use your own style within your knols or to create an entirely new persona to go with the name you're branding (think Rich Jerk), it’s important to remain consistent throughout your entire Knol marketing campaign.

This is what branding your name means - creating a persona, an image, that your readers will learn to recognize and trust - one who will become the go-to expert in your field!

Lewis Smile and I, who already excel at building Squidoo lenses and Hub Pages, have launched Become Our Guinea Pigs As We Dominate Another Social Marketing Giant | BuildMyKnol.com for those of you who want 100% original, professional content paired with the technical prowess to make a stellar Knol that represents you with your links pointing toward your domain. Check it out today!

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