Kajabi Looking past the hype, smoke and mirrors.
Posted 10-13-2010 at 09:17 AM by Tim Franklin
Tags kajabi, real or memorex, review
As many of you are by now aware, there is a new product launch, that is allegedly way over hyped, or perhaps it is just enthusiasm.
Either way, I wanted to have a look at the sales process, mostly because it is of interest how these programs work to enslave the buyer, opps sorry that was a bad word, perhaps I should say, the methods they use to enhance the buyers interest.
As an Expert in Marketing, and I do mean that, I am old school, back in the days, of trade shows, and cold calling, business customers, this was back in the 1980s yes, before all these so called marketing Gurus were still in high school picking their noses in biology class.
Yes, I am one of those Old guys, from the days of Yore.
This is a very similure product to several "shopping cart solutions" but this has at times past been marketed, with some success, at least for those that were collecting the money.
The problem with all these (high priced) marketing opportunities, is that they rely on several things that the product does not provide you the paying customer.
Traffic, Product and the actual framework for success.
Yes, the product is impressive, or at least the video is, who knows for sure, but you really do have to do more than to just build it and they will come, actually they will not come.
People are way too concerned with the need to actually feed their families, this is part of what the big time famous Gurus have forgotton, greed can no longer be counted on for a sales pitch, and that is what most Gurus have done over the last two years, is rely on greed to sell a product.
I do not recommend this alleged product, simply because it is filled with eye candy and little if any real content, yes, the video is impressive but look beyond the hype and the eye candy for a moment, look at what this actually is.
An Amalgamation, of everything a good marketer already has in stock.
Yes, it is an alleged rehash, but in a different way, yes it could be good but it is allegedly, not good, because of the price point.
Now, make no mistake, if a man will not tell you what the price is, there is only one reason, it is because allegeldy he is ashamed to tell it.
Have you ever been driving up and down the road, and see a classic car for sale, but there was no price displayed, most of the time you just do not stop because you know that the price is going to be so high that you cannot possibly afford it.
If they wanted to really sell the car they would put a price on it.
This is true of anything, if you want to really sell a thing, you have to price it, otherwise people will not take the time to stop what they are doing and take the time to ask you what you want.
Here is a for instance, there were two cars for sale less than one mile apart on the same road, both were trucks, both the same color, one had a price tag of $900.00 the other had just a for sale sign on it,
Guess which truck sold first.
You bet the one with the price listed, because people saw it and knew it to be a great value, they stopped, and looked, that is what you need to do these days in order to get a sale, you have to get the price point right.
If you fail in this regard you could have millions of people as your affiliate but you will not be successful, simply because you have failed in one of the most important sales tenats, and that is to not waste the customers time.
The customers time is just as valuable as your time is, in some cases it is more valuable than yours is simply because they often will not give you a second chance.
So all this smoke and mirror, marketing Guru Gargabe, is not impressive to me it is a Failure, They failed, and this project will be a failure as well.
Simply because there are already too many of these "shopping cart" scripts and products, out there, remember stomper net, ( how is that working out for you guys? )
Oh, yes, they will have lots of press, in the IM world, but sadly in the end, it will be just like most of these Guru Garbage Dreams, the producer will make some money and there will be a few success stories, (fact or fiction) who knows for sure, one thing is clear, this is not for the average marketer, at all. If you have an established, Brick and Mortar store, and you have a "LOT of experience" then this may be a good option, but for say an average, of 90 percent of the "average Joe marketer" this is not that.
But if you prepared to dump thousands of dollars into an expensive and unproven product, where they are afriad to even publish the price before a certain "date" then go right ahead, as for me and my house we will save out money.
Sadly I cannot recommend this product, and I will not be providing any links to it, you can easily google it, or chances are you have at least ten or so emails in your mail box by now and already there are tons of Adsense ads out there promising all kinds of bonus, options, the best bonus in your life if you buy this alleged, over priced over alleged, hyped, product, but in reality, this is already available out there at a cheaper price, yes, you heard it right, you can get all this stuff for less money than you will pay for this Guru Garbage, what you are buying is the convenience of having it under one roof.
The Sad thing here is that they just dont seem to Get, us average Marketers, were the ones that make the IM world go round, not the few and the proud, but the average Joe marketers, these are the real customers, hopefully and eventually we will see that fact reflected in both the price and the actual sales strategies, in the future, until that time enjoy those long and boring videos that the Guru Garbage company has made for you.
When will they learn?
Were just not that stupid.
Either way, I wanted to have a look at the sales process, mostly because it is of interest how these programs work to enslave the buyer, opps sorry that was a bad word, perhaps I should say, the methods they use to enhance the buyers interest.
As an Expert in Marketing, and I do mean that, I am old school, back in the days, of trade shows, and cold calling, business customers, this was back in the 1980s yes, before all these so called marketing Gurus were still in high school picking their noses in biology class.
Yes, I am one of those Old guys, from the days of Yore.
This is a very similure product to several "shopping cart solutions" but this has at times past been marketed, with some success, at least for those that were collecting the money.
The problem with all these (high priced) marketing opportunities, is that they rely on several things that the product does not provide you the paying customer.
Traffic, Product and the actual framework for success.
Yes, the product is impressive, or at least the video is, who knows for sure, but you really do have to do more than to just build it and they will come, actually they will not come.
People are way too concerned with the need to actually feed their families, this is part of what the big time famous Gurus have forgotton, greed can no longer be counted on for a sales pitch, and that is what most Gurus have done over the last two years, is rely on greed to sell a product.
I do not recommend this alleged product, simply because it is filled with eye candy and little if any real content, yes, the video is impressive but look beyond the hype and the eye candy for a moment, look at what this actually is.
An Amalgamation, of everything a good marketer already has in stock.
Yes, it is an alleged rehash, but in a different way, yes it could be good but it is allegedly, not good, because of the price point.
Now, make no mistake, if a man will not tell you what the price is, there is only one reason, it is because allegeldy he is ashamed to tell it.
Have you ever been driving up and down the road, and see a classic car for sale, but there was no price displayed, most of the time you just do not stop because you know that the price is going to be so high that you cannot possibly afford it.
If they wanted to really sell the car they would put a price on it.
This is true of anything, if you want to really sell a thing, you have to price it, otherwise people will not take the time to stop what they are doing and take the time to ask you what you want.
Here is a for instance, there were two cars for sale less than one mile apart on the same road, both were trucks, both the same color, one had a price tag of $900.00 the other had just a for sale sign on it,
Guess which truck sold first.
You bet the one with the price listed, because people saw it and knew it to be a great value, they stopped, and looked, that is what you need to do these days in order to get a sale, you have to get the price point right.
If you fail in this regard you could have millions of people as your affiliate but you will not be successful, simply because you have failed in one of the most important sales tenats, and that is to not waste the customers time.
The customers time is just as valuable as your time is, in some cases it is more valuable than yours is simply because they often will not give you a second chance.
So all this smoke and mirror, marketing Guru Gargabe, is not impressive to me it is a Failure, They failed, and this project will be a failure as well.
Simply because there are already too many of these "shopping cart" scripts and products, out there, remember stomper net, ( how is that working out for you guys? )
Oh, yes, they will have lots of press, in the IM world, but sadly in the end, it will be just like most of these Guru Garbage Dreams, the producer will make some money and there will be a few success stories, (fact or fiction) who knows for sure, one thing is clear, this is not for the average marketer, at all. If you have an established, Brick and Mortar store, and you have a "LOT of experience" then this may be a good option, but for say an average, of 90 percent of the "average Joe marketer" this is not that.
But if you prepared to dump thousands of dollars into an expensive and unproven product, where they are afriad to even publish the price before a certain "date" then go right ahead, as for me and my house we will save out money.
Sadly I cannot recommend this product, and I will not be providing any links to it, you can easily google it, or chances are you have at least ten or so emails in your mail box by now and already there are tons of Adsense ads out there promising all kinds of bonus, options, the best bonus in your life if you buy this alleged, over priced over alleged, hyped, product, but in reality, this is already available out there at a cheaper price, yes, you heard it right, you can get all this stuff for less money than you will pay for this Guru Garbage, what you are buying is the convenience of having it under one roof.
The Sad thing here is that they just dont seem to Get, us average Marketers, were the ones that make the IM world go round, not the few and the proud, but the average Joe marketers, these are the real customers, hopefully and eventually we will see that fact reflected in both the price and the actual sales strategies, in the future, until that time enjoy those long and boring videos that the Guru Garbage company has made for you.
When will they learn?
Were just not that stupid.
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