This is a good one. There is no one way to price your SMS packages for maximum profits. As a matter of fact, when you do a competative analyis of the pricing that is out there, you will find that it is all over the board. The one common denominator though seems to be that every SMS Reseller is trying to sell on SMS Rate and in doing so, only fueling the commoditization of the product which hurts everyone involved.

Our SMS Resellers don't typically sell on SMS Rate. They sell packages...

You will sell more SMS as a marketing solution if you don't sell SMS as a marketing solution.

Let me explain;

It has been my experience that marketers and advertisers are overwhelmed with new media marketing techniques and usually gravitate towards one or two sexy ideas. Once they get these ideas in their head and they imaging using them to generate new or reoccuring business, they are already sold. They just need some help in execution. That is where you come in...

Let me start by discussing WHO should consider becoming an SMS Reseller.

The answer is NOT anyone. Becoming an SMS Reseller is not a get rich quick scheme. It is not a work from home mom program. A sucessful SMS Reseller is an individual or company that has at its core marketing skills and knowledge. The potential SMS Reseller should have a client base and other sources of income in the marketing vertical.

The potential SMS Reseller should be technically proficient...

Before I get into the meat and potatoes of becoming a successful SMS Reseller, I want to make sure that all the relevant terms are available in glossary form. These terms are all specific to the SMS Reseller industry and not Mobile Marketing as a whole.

Aggregator
A company that pushes applications to content providers and mobile carriers. This organization assists message traffic through several multipule operators and other corporations by providing campaign oversight,...

I finally have time!

I am going to do what I have been planning for years. I am going to write a book about "How to succeed as an SMS Reseller".

The only problem is, I can't write very well. I could have used Evernote or some other tool, but I have decided to post my random page content here and WELCOME questions, challenges and feedback which will help me make the book more informative. So here it goes...

Here is the FORWARD:
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