Today it was brought to my attention that many of our so called competitors that claim to provide a White Label SMS Solution or White Label SMS Platform REALLY DON'T.

White Label is defined in Wikipedia as:

A white label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.

In the world of SMS, a White Label involves the re branding of a cloud...