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What Can You Tell Me About PPC-Love it or Hate It

Posted 01-15-2010 at 10:54 PM by tomandrade
Updated 01-15-2010 at 11:13 PM by tomandrade (spelling correction and added a little content)

When it comes to Pay Per Click, I have been on the fence on this type of advertising for a long time. Some love it, some hate it. Others swear by it while others, like me up to this point, avoid it.

Have you ever avoided a marketing technique or method for no particular reason other than you just don't like it. When it comes to PPC maybe it's the "pay" part for me. Or the fact of numerous people clicking without buying. Or the possible nightmare scenario I read about once where a person forgot to pause their campaign while on a short vacation and when they returned their account was up to over $4,000.00 owed and no sales.

OUCH!!!

It's stuff like that which puts me off on the concept. Although, I did try it for a short time a couple of years ago.

Recently, I have begun to reconsider the method after listening to an interview with a marketing guru who discussed his success. So what I wanted to ask anyone viewing this post is to briefly (i'm not asking you to spend a lot of time on a comment unless you want to of course) tell me what YOU like or hate about it and /or why you recommend using it or avoiding it whichever is the case.

I look forward to your responses-thanks
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