Marketing Legends Live:Hangin with Malcolm & Peter
Posted 05-22-2009 at 08:47 PM by trini
Marketing lovers like me jump on any opportunity to gain insight into the thinking of Marketing Masters.
Two huge opportunities to do just that came my way recently when I got the chance to listen live and to talk one on one with Philip Kotler ( Marketing Management) and Malcolm Gladwell (Tipping Point, The Outliers).
I always tell my MBA students that Philip Kotler's Marketing Management is the Bible of Modern Marketing. You can do your MBA or Undergraduate Marketing studies in Trinidad, University of Miami, Harvard, Canada, Singapore or Henley and you can be sure that Kotler will be listed somewhere as required reading.
Malcolm Gladwell is Modern Day Nostradumas and Steve Jobs style journalist all wrapped into one wiry bundle topped with curly hair.
More on the takeaways from these two live events and the question that I asked each of them in my next post.
Stay Sunny.
Michelle
Two huge opportunities to do just that came my way recently when I got the chance to listen live and to talk one on one with Philip Kotler ( Marketing Management) and Malcolm Gladwell (Tipping Point, The Outliers).
I always tell my MBA students that Philip Kotler's Marketing Management is the Bible of Modern Marketing. You can do your MBA or Undergraduate Marketing studies in Trinidad, University of Miami, Harvard, Canada, Singapore or Henley and you can be sure that Kotler will be listed somewhere as required reading.
Malcolm Gladwell is Modern Day Nostradumas and Steve Jobs style journalist all wrapped into one wiry bundle topped with curly hair.
More on the takeaways from these two live events and the question that I asked each of them in my next post.
Stay Sunny.
Michelle
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