Finding and hiring an outside firm or consultant for your SEO can be daunting. In today's marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you're running a business, you may not have the time.
So how do you determine if a firm is selling search marketing snake oil? To select the best organization, you should...