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Big Brother marketing strategies 2009

Posted 06-13-2009 at 05:12 AM by Vassago

Big Brother comes to the end of it's first week. As always there is a big marketing exercise to recruit and retain viewers. This year's secret weapon is Sophie Reade, a glamour model. Blonde, size GG boobs, she has already appeared nude in Playboy and appears naked in Zoo this week. People will rush to see Sophie from Big Brother naked, topless and nude as soon as they can. Zoo even lowered it's prices to get ahead of Nuts this week.

To add to the confusion there is a Sophia in the Big Brother House as well as a Saffia. Sophia was the first to be evicted, which narrows the search parameters. And not to be ungracious, but nobody is going to want to see Sophia from Big Brother either naked, nude or topless.

I talked to my friend Sophia White about Big Brother. In many ways I am Sophia's Big Brother (or maybe more like an uncle). Sophia, of course, goes by the name Sapphire.
She promotes SFI, so Sophia (also spelt Sofia) to Sapphire to SFI is a clever progression in words. So Sophia uses's Sapphire's SFI Blog to promote her business.
http://sapphiresfi.blogspot.com/
Helps to put a brand up there. Especially when running a Home Business.
Sophia has also been a model, she is blonde, and has an impressive chest, with big boobs. (She is half Swedish). She has in her time posed topless, nude and naked.
Sophia doesn't watch Big Brother.

However we talked about the clever marketing angles the show is using.
People will use search engines to look for Sophie from Big Brother topless, nude and naked. All this promotes the show. It also sells the magazines, and makes money for those who own the photo rights.

This is similar to how Britney Spears, Lindsey Lohan and Paris Hilton started going out without underwear, going commando, flashing their bits, flashing the gash, whatever you want to call it. There has always been a demographic keen to see female pop star's genitals. The "held open" and "American strength" porn in these pics and photos, these various photographs and levels of pornography, and the graphic content of the pictures.

In the Marketing, Internet Marketing and television wars, the weapons are getting bigger and the strategies are getting smarter.


Vassago
http://vassago-vassago.blogspot.com/
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