Promoting Martial Arts online - the Shiro Tora Combat Academy in South London
Posted 06-16-2009 at 06:37 AM by Vassago
There's been a recent debate about having to advertise offline.
The theory is that, even for Internet Marketers, there is a need to advertise offline to be successful.
There is also now a growing need for offline businesses to advertise online.
We'll be doing some experiments in this area and publishing our results.
First up is a Martial Arts dojo in South London called the Shiro Tora Combat Academy.
There was a time when a Martial Arts club would simply have to advertise locally, put up posters, put an ad in the papers, and maybe the magazines.
But now everyobody has the Internet and looks online for things.
How many people looking for a specific subject such as:
Martial Arts
Combat Karate
Combat Jujutsu
Combat Kung Fu (Feng Wei)
Kickboxing
Kobudo - weapons
Grappling
Vale Tudo
Traditional points karate
Freestyle karate
Semi Contact
Full contact kickboxing
Thai boxing
Judo
Jujutsu kumite
Ground grappling
Vale Tudo cage fighting
Kendo
Fencing
Eskrima stick fighting
Wing Cun style "Chi Sao"
Practical applied karate from Japanese Shotokan, Shotokai and Kyukushinkai, Okinawan Goju and American Kenpo.
Syllabus based on Kempo JuJutsu, Goshin Jutsu, Kyushindo, Taijutsu, and also some Brazilian JJ and Judo Newaza for those who like their groundwork.
Chinese arts - Traditional and Modified Wing Chun, Jun Fan, Mantis, Ba Gua, Shaolin, and some Tai Chi
karate, freestyle, semi contact, full contact, Tae Kwon Do (WTF), Kung Fu, Muay Thai, and Savate.
Filipino kali and Eskrima stick and knife, Okinawan Nunchaku and Tonfa, Japanese sword, spear and staff.
Throws, takedowns and groundfighting. Methods taken from Judo and Jujutsu and the western Wrestling systems of Freestyle, Greco-Roman and Russian Sombo.
Vale Tudo is the Portuguese for "anything goes". The original Mixed Martial Art in Brazil.
Martial Arts, Street Self Defence, Karate, Kickboxing, Kung Fu, Jujutsu, Weapons classes.
will look on Google or a similar search engine?
And if they live in a specific area they can narrow the search:
London, South London area,
South London, Croydon, South Croydon, Caterham, Coulsdon, Chaldon, Whyteleafe, Warlingham, Surrey, Chaldon, Redhill.
The Academy of course has a website:
http://shirotoratiger.blogspot.com
and a contact email:
http://shirotoratiger.blogspot.com/2009/03/forum.html
so is already recruiting through the Net.
So Internet Marketing has now become an important part of what is still a tradtional offline business, one that cannot even function as an online business and probably won't until technology moves on dramatically.
So thanks to Shiro Tora for allowing us to use them as an example in this interesting experiment.
We'll keep an eye on their progress.
Vassago
http://vassago-vassago.blogspot.com/
The theory is that, even for Internet Marketers, there is a need to advertise offline to be successful.
There is also now a growing need for offline businesses to advertise online.
We'll be doing some experiments in this area and publishing our results.
First up is a Martial Arts dojo in South London called the Shiro Tora Combat Academy.
There was a time when a Martial Arts club would simply have to advertise locally, put up posters, put an ad in the papers, and maybe the magazines.
But now everyobody has the Internet and looks online for things.
How many people looking for a specific subject such as:
Martial Arts
Combat Karate
Combat Jujutsu
Combat Kung Fu (Feng Wei)
Kickboxing
Kobudo - weapons
Grappling
Vale Tudo
Traditional points karate
Freestyle karate
Semi Contact
Full contact kickboxing
Thai boxing
Judo
Jujutsu kumite
Ground grappling
Vale Tudo cage fighting
Kendo
Fencing
Eskrima stick fighting
Wing Cun style "Chi Sao"
Practical applied karate from Japanese Shotokan, Shotokai and Kyukushinkai, Okinawan Goju and American Kenpo.
Syllabus based on Kempo JuJutsu, Goshin Jutsu, Kyushindo, Taijutsu, and also some Brazilian JJ and Judo Newaza for those who like their groundwork.
Chinese arts - Traditional and Modified Wing Chun, Jun Fan, Mantis, Ba Gua, Shaolin, and some Tai Chi
karate, freestyle, semi contact, full contact, Tae Kwon Do (WTF), Kung Fu, Muay Thai, and Savate.
Filipino kali and Eskrima stick and knife, Okinawan Nunchaku and Tonfa, Japanese sword, spear and staff.
Throws, takedowns and groundfighting. Methods taken from Judo and Jujutsu and the western Wrestling systems of Freestyle, Greco-Roman and Russian Sombo.
Vale Tudo is the Portuguese for "anything goes". The original Mixed Martial Art in Brazil.
Martial Arts, Street Self Defence, Karate, Kickboxing, Kung Fu, Jujutsu, Weapons classes.
will look on Google or a similar search engine?
And if they live in a specific area they can narrow the search:
London, South London area,
South London, Croydon, South Croydon, Caterham, Coulsdon, Chaldon, Whyteleafe, Warlingham, Surrey, Chaldon, Redhill.
The Academy of course has a website:
http://shirotoratiger.blogspot.com
and a contact email:
http://shirotoratiger.blogspot.com/2009/03/forum.html
so is already recruiting through the Net.
So Internet Marketing has now become an important part of what is still a tradtional offline business, one that cannot even function as an online business and probably won't until technology moves on dramatically.
So thanks to Shiro Tora for allowing us to use them as an example in this interesting experiment.
We'll keep an eye on their progress.
Vassago
http://vassago-vassago.blogspot.com/
