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Lesson 1 - How to Warm-up Your Prospects
Posted 10-29-2008 at 12:12 AM by Will Edwards
The Affiliate Success eCourse
from White Dove Books
Lesson 1 - How to Warm-Up Your Prospects
A major mistake many affiliates make is not setting up a list.
People will often send traffic that they generated to affiliate
links, rather than to an opt-in page that builds a list. When they
do this, they are unknowingly making a bet that visitor will buy on
first contact - and unfortunately, this is generally not the case.
Visitors usually need to be warmed up to a product - through the
course of multiple visits and additional information - before they
are willing to purchase from a person or a business. By building a
list, you can do exactly that. You can retain traffic, warm it up,
and then direct it to different purchases in the future. This also
means that it isn't a one-shot deal: once you have built-up a trust
relationship, you can sell the same person multiple products over
the course of time.
How to Build Your Own List
Now, in order to do this successfully, you do need the necessary
tools. There are free autoresponder services, such as
http://www.freeautobot.com and there are paid services such as
Aweber - that's the service I use.
In my experience, you get what you pay for, so I personally suggest
using Aweber for the autoresponder service. Aweber is relatively
inexpensive; and comes with a formidable range of services, including
spam checkers and macros. Best of all, it is white-listed by many
email clients and boasts a delivery rate of 99%.
You can sign-up for Aweber here ...
http://www.aweber.com/?286398
In addition to purchasing the autoresponder service, you need to
setup your own site. If you already own a related site, you can
just add the simple form provided by Aweber. If not, I suggest
the following company for your hosting service - they are very
reasonable and also very professional ...
http://4149659160.thirdsphereplus.com/
Once you have your site and your autoresponder setup, there are
only two steps left: the first is building a course of some sort
that is related to the affiliate products you will sell; and the
second is creating an opt-in form that converts.
The first part is relatively easy: start by determining your topic
and then outline it over the course of five to seven days. Remember
that everything should be written as if you are talking to a
person, rather than as if you were writing a formal article. If you
don't feel comfortable writing these lessons yourself, you can
always hire a ghostwriter at http://www.elance.com for $5-15 per
issue, depending on the size.
Once you have created your course, feed it into your autoresponder,
setup advertisements in the text for the affiliate product you are
planning to sell and then create an opt-in form for your list.
The final thing you need to do is drive traffic to your opt-in page
and wait for the commissions to roll in. We will consider how to
actually do this, in some detail, in future lessons.
I hope you have enjoyed your first lesson. In the next lesson we
will consider how you can make use of our lists to warm-up traffic
for you and earn those nice sales commissions.
That's it for now. Please look out for your next lesson.
Best wishes,
Will.
www.whitedovebooks.co.uk
from White Dove Books
Lesson 1 - How to Warm-Up Your Prospects
A major mistake many affiliates make is not setting up a list.
People will often send traffic that they generated to affiliate
links, rather than to an opt-in page that builds a list. When they
do this, they are unknowingly making a bet that visitor will buy on
first contact - and unfortunately, this is generally not the case.
Visitors usually need to be warmed up to a product - through the
course of multiple visits and additional information - before they
are willing to purchase from a person or a business. By building a
list, you can do exactly that. You can retain traffic, warm it up,
and then direct it to different purchases in the future. This also
means that it isn't a one-shot deal: once you have built-up a trust
relationship, you can sell the same person multiple products over
the course of time.
How to Build Your Own List
Now, in order to do this successfully, you do need the necessary
tools. There are free autoresponder services, such as
http://www.freeautobot.com and there are paid services such as
Aweber - that's the service I use.
In my experience, you get what you pay for, so I personally suggest
using Aweber for the autoresponder service. Aweber is relatively
inexpensive; and comes with a formidable range of services, including
spam checkers and macros. Best of all, it is white-listed by many
email clients and boasts a delivery rate of 99%.
You can sign-up for Aweber here ...
http://www.aweber.com/?286398
In addition to purchasing the autoresponder service, you need to
setup your own site. If you already own a related site, you can
just add the simple form provided by Aweber. If not, I suggest
the following company for your hosting service - they are very
reasonable and also very professional ...
http://4149659160.thirdsphereplus.com/
Once you have your site and your autoresponder setup, there are
only two steps left: the first is building a course of some sort
that is related to the affiliate products you will sell; and the
second is creating an opt-in form that converts.
The first part is relatively easy: start by determining your topic
and then outline it over the course of five to seven days. Remember
that everything should be written as if you are talking to a
person, rather than as if you were writing a formal article. If you
don't feel comfortable writing these lessons yourself, you can
always hire a ghostwriter at http://www.elance.com for $5-15 per
issue, depending on the size.
Once you have created your course, feed it into your autoresponder,
setup advertisements in the text for the affiliate product you are
planning to sell and then create an opt-in form for your list.
The final thing you need to do is drive traffic to your opt-in page
and wait for the commissions to roll in. We will consider how to
actually do this, in some detail, in future lessons.
I hope you have enjoyed your first lesson. In the next lesson we
will consider how you can make use of our lists to warm-up traffic
for you and earn those nice sales commissions.
That's it for now. Please look out for your next lesson.
Best wishes,
Will.
www.whitedovebooks.co.uk
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