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Lesson 7 - How to Work with Solo Ads
Posted 11-06-2008 at 10:30 PM by Will Edwards
The Affiliate Success eCourse
from White Dove Books
Lesson 7 - How to Work with Solo Ads
A solo ad can be a number of things. Usually, it is a large ad
between 200 and 300 words that is placed at the very center of a
publication such as an eZine or Newsletter. Done well - solo ads
really can reap massive profits for you, but in order to do so,
they must be engineered perfectly, as must the selection of the
solo ad distributor.
The market rate for solo ads is higher than on all other potential
options, but it also captures readers' attention the most, by far.
If you have the money to spend on a solo ad, it can be an excellent
investment. However, as with all advertising methods, you must
conduct a considerable amount of research.
When conducting research for a solo ad, there are two things
you should create: 1) the first is a list of your potential
advertising outlets (in this case, probably e-zines); and 2) a list
of potential approaches you can take on your solo ad.
Let's start with the first part - finding a list of eZines in
which you can put a solo ad. I personally suggest starting with
Directory of eZines, which you can find at the following url ...
http://www.directoryofezines.com
The above directory is the ultimate resource for advertisers who
want bulk access to eZines and also want tips for advertising in
them. If you don't have any money to spend, I would suggest starting
here instead ...
http://www.ezine-dir.com
Once you have selected reputable eZines to advertise in, you then
need to begin creating your solo ad. There are a number of writing
"formulas" you can use to do this; however, always keep in mind what
it is that your potential customer wants most. In advertising, it is
often easy to project our own wants for a given product onto
potential buyers; however, it is important - when communicating with
your prospects - that you talk about their wants, not yours!
Now, when it comes to creating solo ads, I personally suggest that
you spend some time at the following url, learning about what it
takes to convert readers into buyers ...
http://www.copywritersboard.com
Furthermore, I suggest that you go beyond simply writing copy and
write as you would in the specific medium. For instance, if your
solo ad will be featured in an eZine, then you should write as
if you are contacting members of a mailing list about a special
offer or something similar. You may even want to refer to the owner
of the list by his/her first name if he/she allows that.
Keep these skills in mind when conducting solo ad campaigns. All you
have to do is select the right advertising mediums and create an
excellent ad - and your efforts will pay-off.
Thanks again for reading - and don't forget to keep an eye out for
the next lesson.
Best wishes,
Will.
www.whitedovebooks.co.uk
from White Dove Books
Lesson 7 - How to Work with Solo Ads
A solo ad can be a number of things. Usually, it is a large ad
between 200 and 300 words that is placed at the very center of a
publication such as an eZine or Newsletter. Done well - solo ads
really can reap massive profits for you, but in order to do so,
they must be engineered perfectly, as must the selection of the
solo ad distributor.
The market rate for solo ads is higher than on all other potential
options, but it also captures readers' attention the most, by far.
If you have the money to spend on a solo ad, it can be an excellent
investment. However, as with all advertising methods, you must
conduct a considerable amount of research.
When conducting research for a solo ad, there are two things
you should create: 1) the first is a list of your potential
advertising outlets (in this case, probably e-zines); and 2) a list
of potential approaches you can take on your solo ad.
Let's start with the first part - finding a list of eZines in
which you can put a solo ad. I personally suggest starting with
Directory of eZines, which you can find at the following url ...
http://www.directoryofezines.com
The above directory is the ultimate resource for advertisers who
want bulk access to eZines and also want tips for advertising in
them. If you don't have any money to spend, I would suggest starting
here instead ...
http://www.ezine-dir.com
Once you have selected reputable eZines to advertise in, you then
need to begin creating your solo ad. There are a number of writing
"formulas" you can use to do this; however, always keep in mind what
it is that your potential customer wants most. In advertising, it is
often easy to project our own wants for a given product onto
potential buyers; however, it is important - when communicating with
your prospects - that you talk about their wants, not yours!
Now, when it comes to creating solo ads, I personally suggest that
you spend some time at the following url, learning about what it
takes to convert readers into buyers ...
http://www.copywritersboard.com
Furthermore, I suggest that you go beyond simply writing copy and
write as you would in the specific medium. For instance, if your
solo ad will be featured in an eZine, then you should write as
if you are contacting members of a mailing list about a special
offer or something similar. You may even want to refer to the owner
of the list by his/her first name if he/she allows that.
Keep these skills in mind when conducting solo ad campaigns. All you
have to do is select the right advertising mediums and create an
excellent ad - and your efforts will pay-off.
Thanks again for reading - and don't forget to keep an eye out for
the next lesson.
Best wishes,
Will.
www.whitedovebooks.co.uk
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