Lesson 8 - The Best Traffic Exchange & How to Use it

The Affiliate Success eCourse
from White Dove Books

Lesson 8 - The Best Traffic Exchange & How to Use it

In today's lesson, we're going to discuss a potentially major source
of site traffic - Traffic Exchanges.

Almost all well-defined, robust niches on the Internet use some form
of traffic exchange. For instance, casinos, gaming sites, niche
forums, and Internet marketing sites all have some form of traffic
exchange system. Internet Marketing (IM), in particular, has dozens
of exchanges.

A traffic exchange can serve multiple functions; however, in most
cases, it does two important things: 1) it allows you to surf
sites, gain credits, and then cash in those credits; and 2) it
allows you to put banners or dynamically-generated link boxes on
your site that will generate credits, which you can then cash in.
Cashing in credits, with most exchanges, results in a certain
amount of traffic being driven to your site via the exchange site or
via banners on other sites that are members of the exchange.

A good place to start when working with traffic exchanges is to
determine which ones are most reputable and which ones have
reasonable point systems. For instance, some traffic exchanges
allow users to cheat and some have bad systems of exchange, which
heavily favor paying members over non-members.

Once you have selected a good exchange, you need to determine
the best way to get maximum high-quality traffic from it. Answer the
following questions to aid yourself in determining this: do I earn
credits from impressions or clicks? And do I lose credits based on
impressions or clicks?

These are important questions, as different exchanges have different
policies on these issues. If you lose credits based on impressions,
you will want to make sure that you get the absolute largest amount
of clicks per impressions. This will involve over-hyping your ads
and creating flashy banners (if they allow them). In contrast, if
you are getting charged per click, you will want to make sure your
ads ONLY appeal to the most interested buyers. Whichever route you
take, make sure that it is matched up with a model for maximum
revenue generation.

The last thing to consider when using a traffic exchange is
precisely what you should promote.

You may already have a product in mind - hopefully one of ours -
but how will you promote it? Will you direct visitors to the
affiliate page? Will you direct them to a page on your site
which features the product? Or will you direct them to an opt-in
form, which will capture their information and then coax them into
buying over a period of time?

You should already know the answer from our previous lessons. I got
this answer to the question from Robert Puddy who runs one of the
best Traffic Exchanges on the internet (more about that in
a minute). He says that to be successful using Traffic Exchanges,
you need to recognize that you have only a couple of seconds to get
a reaction.

So how do you do it - offer something free! The following pages work
very well ...

http://www.whitedovebooks.co.uk/bookstore-index.htm#{!custom affiliatecode}

http://www.whitedovebooks.co.uk/bookstore-index-2.htm#{!custom affiliatecode}

http://www.whitedovebooks.co.uk/bookstore-index-3.htm#{!custom affiliatecode}

NB Your ClickBank Nickname should appear after the # in the above urls in place of {!custom affiliatecode}

The above pages offer good quality free stuff - so they work very
well with Traffic Exchanges. As for which Traffic Exchange to use,
you can research the market for yourself by going here ...

http://www.paramind.net/paramindtrafficexchanges.html
http://www.trafficexchangelist.com/

Alternatively, you can use Robert Puddy's site which I mentioned
above. It is here ...

http://www.advertisingknowhow.com/me...erer=waedwards

I recommend AdvertisingKnowHow site because they also have a great
Co-Registration service which you can read about here ...

http://www.advertisingknowhow.com/me...erer=waedwards

If you are not using a co-registration service, then do start right
away because co-registration will allow you to build your list much
faster! Most co-reg services won't work with Aweber - but the one
I have recommended will!

Thanks again for keeping up with the series. Don't forget to look
out for our next lesson.

Best wishes,

Will.

www.whitedovebooks.co.uk