Lesson 11 - eZine Advertising for Profit

The Affiliate Success eCourse
from White Dove Books

Lesson 11 - eZine Advertising for Profit

Thanks again for keeping up with this series. Today is our last
topic - eZine Advertising:

If you're ever bored and want to stir up some trouble, go to an
Internet Marketing forum and post a question asking how well eZine
advertising fares in comparison to other marketing methods.

The answers you get are likely to be diametrically opposed. This is
not only because each marketer has his own product to sell - and it
is in his best interest to justify the purpose of that product - but
it is also because there has been a genuine debate raging for the
past few years about the effectiveness and direction of eZines and
this method of advertising.

There are those who posit that eZine advertising is dead or is near
the bottom of a very steep decline. They see the average person as
being overwhelmed by superfluous emails on a daily basis - some
coming from friends and others coming from businesses and eZines.
In their eyes, this amounts to a continuing decrease in attention
paid to such emails, even if they specifically subscribed to them.

Additionally, they argue that many people forget that they joined
lists and eventually begin to ignore emails coming from that
address. And all of this is true - which is precisely why it is
important to take it into consideration when you are conducting
your eZine advertising campaigns.

So how can you affectively advertise in eZines and reap a profit
from affiliate products? There are a number of different ways, of
which, I will cover three below:

1. Target eZines that are related to your specific affiliate
product. Create a viral report (or use one of ours) that is related
to your affiliate product (as we discussed in the previous lesson).

Purchase sponsor ads in reputable eZines - and send all of those
interested to a page where they can download your viral report for
free. This report will have an embedded affiliate link, which will
generate sales on your behalf.

2. Create a persuasive solo ad. Again, start off by purchasing solo
ad space in cheaper eZines - ones that are responsive, but have a
low subscription count. Test your solo ads to determine your
approximate conversion rate with the given affiliate product.

Once you have a rough handle on your profit margin, attempt to
market your solo ads in larger publications, including eZines with
subscriber bases of over 100,000. This need not be expensive - shop
around for good deals!

3. Last, consider targeting high-end online publications with your
ads. These will include ones that don't normally include their
sites in eZine directories, such as authority sites that publish a
monthly eZine in PDF format. These often have high response rates
and will similarly draw the best response if you use them correctly.

For regular eZines with reasonable fees, check out the following
site, which lists most eZines that offer advertising:

http://www.ezineadvertising.com/cgi-bin/pz.cgi

If you're looking for something less expensive, you may want to
check out the following url:

http://www.ezinead.net/

Well, that's it for the Affiliate Course - I do hope you have
enjoyed it and you have picked up some good tips along the way.

From time to time, I will contact you to let you know about the
latest ways we can help you to improve your Affiliate Marketing.

For example, I will send you details of Special Offers, as we run
them, so you can promote them to your list and earn commission;
and, from time to time, I will send you links to more rebrandable
reports as they become available.

You are now ahead of the game. You have all the tools at your
disposal - and now all it takes is a bit effort! What an
opportunity we have in the Internet! With good products to promote
and simple methods to get our message out there, we literally
cannot fail as long as we persist!

Now is your time to succeed in Affiliate Marketing!

Good Luck my friend.

Best wishes,

Will.

www.whitedovebooks.co.uk