Give me a ‘P’ ... Give me an ‘L’ ... Give me an ‘R’ ... and what have you got? PLR, of course: my secret weapon in the battle to win the internet marketing war. If you are not using PLR, quite simply you are missing out on what must be the easiest way to kick your business into gear.

You can use PLR for all kinds of things: website content, naturally, but also eBooks that you can give away as traffic generators or as an inducement for getting people to sign-up to your list. If the...