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Three Research tips you can take home

Posted 12-15-2009 at 06:31 PM by wrcato2 (I.M.W.A.R. Blog)
Today I would like to talk about why research is key to a successful Ad campaign.
Let’s get right too it…
Writing an ad copy may be one of the hardest tasks that one has to do in any advertisement. Writing good ad copy that sells thousands or even millions of dollars of products or services may seem to some, to be impossible. The first step in any good copy is to first research the product or service.
Claude Hopkins, the father of modern advertising as we know it today was hired...
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The One Big Mistake Writing a Classified Ad

Posted 12-15-2009 at 06:20 PM by wrcato2 (I.M.W.A.R. Blog)
The One Big Mistake Writing a Classified Ad


What is the greatest benefit you offer? Answer this question and you small classified ad will write itself.
The biggest mistake in writing a classified ad is not having a benefit pulling headline.
Most classified ads don’t have real headlines that are strong with a main benefit. Most are a mere subject lines like you would find in an email letter.
Here is the best way to turn a headline that sucks into one that...
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7 Sure Fire Ways to Advertise for More Traffic

Posted 12-15-2009 at 06:18 PM by wrcato2 (I.M.W.A.R. Blog)
Advertising, when handled strategically, can be used to promote your content and products or services. Below is a short explanation of different forms of advertising.

Tip #1 Pay Per Click Advertising

PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases....
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A.I.D.A.

Posted 12-15-2009 at 05:57 PM by wrcato2 (I.M.W.A.R. Blog)
A.I.D.A.

In copywriting, there is an acronym used to describe the four building blocks to attract a potential customer to your offer.
What are the 4 building Blocks?

1. Attention – a great attention getting benefit headline
2. Interest – The first sentence is the most important. Give them something interesting to read so they do not hit back button right away.
3. Desire - Build motivation and a desire in the body of your message.
4. Action
...
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