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Giveaway Promotion [CASE STUDY]

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Posted 18th March 2017 at 03:14 PM by ZachMiller

So Ive had a lot of emails and comments on how to run a Giveaway that I talk about so often..

Its quite easy and Im going to take you through the steps on how you can add 200-500 emails to your list in the next 7 days..

Yeah, you heard that right 200 to 500 new emails in 7 days..

The trick is, you have to offer a prize that relates to your product/service, so people who enter will want to hear more about what you have..

What Youll Need

PRIMARY

  1. Website to Run Promotion from (must be WordPress)
  2. Buy KingSumo Giveaways plugin & install [use Facebook50 code]
  3. CLICK Add New to create contest. Fill in the information [pretty standard stuff] start & end dates, prize, value, details, etc.
  4. Hire a Virtual Assistant to post to freebie sites OR follow my paid advertising strategy below [see CASE STUDY]

ALTERNATIVE

  1. If you dont have a website or WordPress, use RaffleCopter. While you have to pay a monthly fee (adds up quick), its a must if you cannot use KingSumo Giveaways.
  2. CLICK Add New to create contest. Fill in the information [pretty standard stuff] start & end dates, prize, value, details, etc.
  3. Hire a Virtual Assistant to post to freebie sites OR follow my paid advertising strategy below [see CASE STUDY]

What to Give Away

The biggest factor you need to determine..

..is what to provide as a prize..

If you giveaway money, a gift card or generic item youll attract contestants who wont want to hear about what you have to offer..

Someone who signed up for an Amazon Gift Card WILL NOT want to learn more about Solar Panels & Green Energy..

Someone who signed up for an Amazon Gift Card WILL NOT want to learn more about Solar Panels & Green Energy..

HOWEVER, someone who signed up for a GetResponse, MailChimp or Aweber contest, WILL 100% BE INTERESTED in hearing about Email Marketing..

Get it?

So think about a prize that will attract your ideal customer..

Heck, it could even be your own product or service [to save on costs]..

Just make sure the prize is over $30, but under $100..
Ive found that prizes over $100 dont get many more signups, and the ROI really starts dropping..

Preview of Giveaway

So when the page is all setup [using KingSumo Giveaways], itll be very plain, which is what you want. You can change the background color & side images, but I found SIMPLE IS BEST.


Case Study Results

We ended up doing quite a bit of case-studies [13 total] to find the best PAID giveaway sites.. [and FREE ones].. below are the results..

This case study was one best at showing where the most results came from..

Hands Down.. GIVEAWAY PROMOTE was our leader, time after time..

Giveaway Promote was sooo good, I actually had to interview the the owner and get some tips from for you guys..

..you can Click Here to read my interview with Giveaway Promote & Bridget Gillian..

Long story short, when we did PAID vs FREE promotion, PAID still won..

And this is paying a Virtual Assistant $3 / hour, to post to 200 freebie sites, which cost us an average of $76.50.

When we spent those $76.50 with Giveaway Promote [#1] and Giveaway Monkey [#2]. We saw a 800%+ ROI (Return on Investment)..

WOW!!

Now, we dont even do FREE advertising anymore. We just drop $50 with Giveaway Promote and dont look back..

Conclusion

So now you know how to run a contest..
Youve thought about what youll offer..
Youve seen my results..
You know PAID ADs with Giveaway Promote & Giveaway Monkey are better than FREE ADs..
What are you waiting for? Go get started!!
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