Lowest Price Losers
Posted 11-28-2009 at 12:11 PM by zampire
You don't need to have the lowest price to make a sale.
Price dropping cuts into your profits and is not always necessary.
Do you see stores like Macys offering lowest prices? Nope.
You may get 'their' lowest price or best price, but no discount if the same jacket is available for less at JC Penneys.
Macys does just fine.
Do you do all your shopping at WalMart, or do you shop elsewhere even though you could save a few pennies at WalMart?
Just look around and you'll see major stores do not compete solely on price. If they do, it's just a competition to bankruptcy - or - more likely, competing on low price for select products to get people into the store so they will also buy items with healthier profit margins without a low price guarantee.
Price dropping cuts into your profits and is not always necessary.
Do you see stores like Macys offering lowest prices? Nope.
You may get 'their' lowest price or best price, but no discount if the same jacket is available for less at JC Penneys.
Macys does just fine.
Do you do all your shopping at WalMart, or do you shop elsewhere even though you could save a few pennies at WalMart?
Just look around and you'll see major stores do not compete solely on price. If they do, it's just a competition to bankruptcy - or - more likely, competing on low price for select products to get people into the store so they will also buy items with healthier profit margins without a low price guarantee.
