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Old 09-08-2011, 05:39 PM   #1
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Default Turned Over - $177k! - UK - Health Foods Supplements Dropship 2Yrs Old - Ecommerce - Hi Traffic

$177k - UK - Health Foods Supplements Dropship 2Yrs Old - Ecommerce - Hi Traffic

Fair Trade Products Vitamins & Supplements Store Health Food Shop Healthspan

www.HealthyLifeStore.co.uk

** FLIPPA SALE URL:
https://flippa.com/2642252-177k-uk-h...rce-hi-traffic **

** ENDS Wednesday 14th September 2011 **




FINANCIAL DETAILS

Ebay Revenue from January 2010 - June 2011 =*£30,893

Amazon Revenue from May 2009 - June 2011 =*£45,699

Healthy Life Store Website Revenue From January 2010 - June 2011 =*£32,953

Total Revenue:*£109,545 - $176,856

- Currency converted on July 2011

www.HealthyLifeStore.co.uk



TRAFFIC DETAILS

** PLEASE SEE WEBALIZER SCREENSHOT AS PROOF - HERE ARE SOME DETAILS ALSO **

June 2011 - Visits =*21371 * * * * * * * * * * * * *Pageviews =*134513* * * * Hits =*326976

May 2011 - Visits = 18727 * * * * * * * * * * * * * Pageviews = 101642* * * * Hits =*404614

April 2011 - Visits = 19721* * * * * * * * * * * * * Pageviews = 126257* * * * Hits =*506931

March 2011 - Visits = 20886* * * * * * * * * * * *Pageviews = 112346* * * * Hits =*515884

February 2011 - Visits = 25216* * * * * * * * *Pageviews = 127210* * * * Hits =*596209

January 2011 - Visits = 28027* * * * * * * * * *Pageviews = 117252* * * * Hits =*629660

December 2010 - Visits = 25279* * * * * * * *Pageviews = 97308* * * * Hits =*465794


[/COLOR]

TOTAL VISITS IN 12 MONTHS :*243,668
TOTAL PAGEVIEWS IN 12 MONTHS :1,251,859
TOTAL HITS IN 12 MONTHS : *5,424,128


** FLIPPA SALE URL:
https://flippa.com/2642252-177k-uk-h...rce-hi-traffic **


www.HealthyLifeStore.co.uk

** ENDS Wednesday 14th September 2011 **


The Sale includes:




** FLIPPA SALE URL:
https://flippa.com/2642252-177k-uk-h...rce-hi-traffic **


** ENDS Wednesday 14th September 2011 **

All of these sell the same products from the same supplier. There are around 4,000*individual*products and probably around 8,000 different lines*including*different flavours and colours etc.

Our product range is diverse - we list about 90% of our suppliers inventory. They have one common theme and are linked by the fact*-*EVERYTHING is related to HEALTH / FITNESS / WELLBEING. Points to note are:

At present - we ship internationally.

We have Google Translate - which can*translate*the whole site*into over 30+ languages

We can dropship orders - however a lot of the time we get the product sent here, then resend to the customer

Our system can allow for B2B trade customers



** FLIPPA SALE URL:
https://flippa.com/2642252-177k-uk-h...rce-hi-traffic **


www.HealthyLifeStore.co.uk

** ENDS Wednesday 14th September 2011 **

Take a look at the list below, it even contains things link Skincare... All this skincare products however - as an example - are*NATURAL / HEALTHY or FAIR TRADE. What you WILL NOT find in our inventory are high street brands that are NOT linked with HEALTH & WELLBEING. There are a lot of well known brands we sell but they are all linked by the common*HEALTH/WELLBEING*theme.

The primary bulk of the products are:

  • Health Vitamins - Multi Vitamins /*
  • Health Foods
  • Sports Nutrition - Whey Protein Shakes & Powders / Creatine / Weight Gainers / Pre Workout Products
  • Energy Supplements
  • Fat Burners / Weight Loss Supplements
  • Fitness Equipment & Sporting Goods
  • Aromatherapy Products
  • Beauty & Personal Care - Cosmetics / Skin Care / Foot Care
  • Dairy Free
  • Wellbeing Products - Blood Support / Eye Care / Kidney Support / Liver Support / Ear Support / Sexual Health / Prostate Care / Digestion*
  • ** PLUS MANY MORE SUB CATEGORIES OF SUPPLEMENTS AND HEALTH RELATED PRODUCTS **




With this purchase you get sales from DAY 1 of the setup until today. I have personally built this up from the ground and would like to see it go to a good home.*

*

Reason for selling
At present this is one of two websites I own related to supplements health. This is the smaller site of the pair and has a much broader range of products than the other which is purely specific to sports nutrition. I do not wish to disclose the other site*publicly*however I am happy to disclose it to the buyer on purchase if they are interested. We also own a physical retail store on a highstreet which is not included in the sale of this website but i thought i would mention it so it paints a full picture of everything.*

The primary reason for selling this website is to downsize our*operation*due to other business commitments and a key member of staff (my wife) - leaving the business. I do not have enough resources to manage this site plus others and other ventures efficiently - therefore i have decided to sell it in order to*generate*some more revenue for another project and focus on the other remaining site.

I genuinely also would like to see the site go to a good home being the founder of it with no other owners - it would be great to see it*flourish with someone who can give it more time than i am able to at the moment and more importantly - the time it deserves.*I will be sad to see it go!

** FLIPPA SALE URL:
https://flippa.com/2642252-177k-uk-h...rce-hi-traffic **


** ENDS Wednesday 14th September 2011 **

www.HealthyLifeStore.co.uk

How does it work? Whats the process?

On our website - we receive orders from online transactions

We then have a single supplier we place the order with via their website

We then either have the goods delivered here, and repackage them sending them out direct again to the customer

Or - alternatively - our supplier can send them direct but our margins reduce due to them fulfilling it. Most of the time we did number 3 as we order from the supplier daily to fulfil orders from our other website we discussed. (that is not for sale)



What are our margins?

Until 6 weeks ago - our average commercial margin (please look this up - commercial margins are actually higher than markup or a normal margin) - was set around 40%.

In the Quick Updates - you will see there is a filter to view all products below 40% as this was the selling price we*operated.

Since loosing my wife and struggling to physically fulfil or do customer service, we upped the commercial margin to between 58-68% so we are shipping less but earning more profit per item. This can be seen in last months revenue figure and take a look at the quick updates you will see the percentage margin.

Where do we get out traffic?
All our traffic at the moment direct to our*WEBSITE - (Ebay/Amazon Excluded) -*Comes from organic search engines purely from previous search engine*optimisation*work that has been carried out.*Over £5,000 has been spent since starting on search engine optimisation*- hence the amount of traffic we receive organically each month.

We have previously run PPC campaigns on Adwords but stopped to increase profitability. There is a*HIGHLY TARGETTED PPC CAMPAIGN*that was setup professionaly costing*£1,250 for setup*previously which you can also have and use. You will need to register a new Google account as this has our financial information but we can export the campaign and reimport it into your new Google account so you have the exact PPC campaign.*The PPC campaign DOES NOT TARGET BROAD TERMS - Only specific product names, giving you low cost clicks.

We also have a successful and AUTOMATED Google/Froogle/Google Product Search feed which updates Google automatically monthly - refreshing the feed and updating any products/products that you may have changed. This generates us*targeted*traffic again to individual product pages.



Additional Web Development / Ecommerce Modules / SEO Work
We have spent a lot of time developing the website and adding new modules or features to improve sales and the*operations*of the business.
Some of these include:


[COLOR="rgb(65, 105, 225)"]
  • Automated Email Autoresponders*- Sending customers emails to reorder their product, offering them similar products or other top selling products from the original category they have purchased from.*Example:*You buy a skin care product,*30 days later*the module automatically sends you an email - showing you the product you ordered, askingif you would like to REORDER*- Or purchase this alternative, which is automatically from the same category - and a best seller.*- Genius!*
  • ** There are 5 different autoresponders setup - all very*cleverly*composed! **
*
  • Quick Updates Inventory Management Module -*This life saving module - which can be found in the attachement shows all our prices we purchase stock at from our supplier. It can also include stock quantities*(but we at present are not using that feature) -*as well as very importantly*- commercial margins per product as a figure and as a percentage.*It allows you to update*ALL PRODUCT PRICES*at once if you wish by a certain percentage increase, marking products UP or DOWN as you wish.
  • There are also filters in the Quick Updates so you can view any prices which are set*LESS THAN 40% commercial margin*- to make sure even when suppliers update prices, you are safe in the knowledge it is not*below your sales price threshold.

  • Site Search - Product Filtering / Drill Down -*When someone uses the site search, they can 'drill down' or 'filter' by price / manufacturer & category - to find exactly what you want.*JUST LIKE EBAY!*This took a lot of time and cost to develop. Seen screenshot attached.


  • Supplier Management Module -*This allows you to easily add new suppliers if you wish to do so in the future easily and allocate them against specific products.

  • MagneticOne Power SEO Module*- Commercial module previously purchased. This can be found here, currently selling at*$90*
  • Power SEO URLs for CRE Loaded - search engine friendly urls


  • MagenticOne XML Sitemap Module*- Commercial module previously purchased - license included. Can be found on sale here for*$39
  • XML SiteMap Mod for CRE Loaded


  • MagneticOne All In One Product Feeds*- Commercial module previously purchased - license included. Can be found on sale here for*$169.*Great module, allows you to export out data and products in many different formats for shopping comparison sites like*Shopzilla/Nextag/Price Runner/Price Grabber/Kelkoo/Google Product Search/Froogle/MSN Shopping & Many More!
  • CRE Loaded All-in-One Product Feeds


  • Google Translate*- Instant website translation, this is on the TOP LEFT of the site and translates the whole site into 30+ languages.


  • Conversion Optimised*- Previously tests were done to increase the conversion rate by reducing the steps in the checkout process - and using large buttons for the checkout steps.


  • Extensive SEO - Search Engine Optmisation Work*- All internal product pages include full relevant*targeted*specific meta data and are SEO freindly


  • Over 85,000 SEO Backlinks Visible
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www.HealthyLifeStore.co.uk

** FLIPPA SALE URL:
https://flippa.com/2642252-177k-uk-h...rce-hi-traffic **


** ENDS Wednesday 14th September 2011 **

Cre Loaded Commercial Shopping Cart - Features & Functionality
[COLOR="rgb(65, 105, 225)"]
  • Order Management -*View Orders / Change Status - Update Customers
  • Customer Database -*View Customers Previous Orders - View Order History & Contact Details
  • Create/Add Customers From Admin -*Generate Orders via Admin - For Telephone Orders as an example
  • Product Reviews -*Customers can leave reviews of products which can be shown online under the product.
  • Featured Products -*Select products to show on the main page or at the top of categories to get more exposure
  • Cross Sell Products -*Show an alternative product underneath the current one a customer is viewing - just likeAMAZON*does.
  • Shop By Price -*Allow customers to show by different price brackets
  • Special Offers By Category or Brand -*Setup discounts and offers on particular brands or categories for a period of time. It it will then show the price on the front of the site with a strike through, then showing you the special offer price.
  • Discount Codes/Coupons -*This allows you to setup discount codes that people can use to redeem money off at checkout. This can be setup as a percentage off the order - or a fixed amount. For instance, 10% off, or £10.00 off the order.
  • Affiliate module -*We do not use this but there is a module to generate affiliate banners and links with affiliate tracking codes to track sales per affiliate.
  • Reports -*There is a full range of reporting features showing average order value, sales per month, sales per customer, & what products have been purchased most.
  • Content Manager -*Add and edit static pages such as information pages/privacy policy and much more easily - simple CMS / Content Management System functionality.
  • Intelligent*Behavior*Generates*Cross Sell*- If a customer purchases a product from a category - it will also show other products customers purchased automatically.
  • Article Manager -*Add articles and see how many views and hits they receive.
  • Design Controls -*Change basic elements of the sites design/layout and structure via Admin
  • Links Manager -*Add links - allow*reciprocal links / link exchange and view statistics on how*often*links have been clicked.*
  • Payment Modules -*This includes*SAGEPAY*(you will need to get your own SagePay account)*&*PayPal. As standard the system can also use:*NoChex / SecurePay / Authorize.net /*MOTO Offline Charging*
  • Shipping Modules -*At the moment we use table rate shipping and ship international - but other options of shipping can be configured.
  • Localisation / TAX Rates & Rules
  • Database Backup Tool
  • Trade Customer Login
[/COLOR]

** FLIPPA SALE URL:
https://flippa.com/2642252-177k-uk-h...rce-hi-traffic **


** ENDS Wednesday 14th September 2011 **


www.HealthyLifeStore.co.uk

Hosting Details
You will be responsible for hosting the website however - i am willing to keep the site hosted on our current server for up to 30 days from the date of sale.

The website is coded in PHP
  • It has a MYSQL Database
  • It running on a Cpanel VPS server.

*



** IF THE NEW OWNER PURCHASES ANOTHER VPS - WITH WHM & CPANEL ACCESS - I AM HAPPY TO COPY THE SITE OVER FROM OUR WHM/CPANEL TO ANOTHER *
*

** What I am NOT responsible for is making sure your server has the correct PHP includes installed. I can give you a list of these - but if your server does NOT have them - you will be responsible for getting them installed. I can however provide a server admins details who you can liase with direct who can install these quickly and efficiently if you cannot do it yourself or do not have someone to do it. ***




Post Sales Support
Inclusive of the site sale is the following.

1 Hour Telephone call discussing the site management / any queries and technical questions regarding all aspects of the sale

30 days of email support -*I will aim to respond to emails within 24 hours between Monday - Friday 9am - 5pm UK GMT *


** FLIPPA SALE URL:
https://flippa.com/2642252-177k-uk-h...rce-hi-traffic **


** ENDS Wednesday 14th September 2011 **



** NOTES **

In the past 6 weeks we have increased our commercial margins from 40% (you will see this is a set filter in our QuickUpdates system)
- To between 58%/68% - The reason we have done this is due to the fact we do not have enough resources to fulfil all orders and deal with customer service with my wife*expectedly*leaving the business which has left us struggling for resources.
captainsquirril is offline   Reply With Quote
Old 09-11-2011, 09:59 AM   #2
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Default Re: Turned Over - $177k! - UK - Health Foods Supplements Dropship 2Yrs Old - Ecommerce - Hi Traffic

so why are you selling this site when you are making tons of money? Will there be needed to do any other work on this site to keep it were it is?

thx
Azmesa is offline   Reply With Quote
Old 09-11-2011, 11:40 AM   #3
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Default Re: Turned Over - $177k! - UK - Health Foods Supplements Dropship 2Yrs Old - Ecommerce - Hi Traffic

Hi.

Why i am selling it is explained above. Please take a read...

Also feel free to click to Flippa everything is detailed there

Thanks
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Old 09-11-2011, 12:48 PM   #4
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Default Re: Turned Over - $177k! - UK - Health Foods Supplements Dropship 2Yrs Old - Ecommerce - Hi Traffic

Thx for you answer and sorry about not reading it all first, my fault ^^
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Old 09-11-2011, 12:52 PM   #5
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Default Re: Turned Over - $177k! - UK - Health Foods Supplements Dropship 2Yrs Old - Ecommerce - Hi Traffic

what was you annual profit?
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Old 10-26-2011, 10:33 PM   #6
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Default Re: Turned Over - $177k! - UK - Health Foods Supplements Dropship 2Yrs Old - Ecommerce - Hi Traffic

Did it sell?
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