After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..?

zoro · 1st Oct 2014, 09:05 PM

So I ran a bunch of FB Ads targeting small business owners. I sent them to my page where I give them a free copy of my Magazine:

http://directpublishing.com.au/img

Spent $100 dollars over 3 days and only got Two (2) Opt-ins...Lol

Any ideas why people don't want a Free copy of my Mag. Does my Squeeze page really suck that much?

I'll be pleased for your constructive comment.

st0nec0ld · 1st Oct 2014, 09:54 PM

The page is too long. You should at least did put the call to action button on the blank space of the upper right side of your squeeze page, so people will not need to scroll more down to see on how to get it for free. And also, there is something missing, hmm.... because it is not to enticing enough for me. Can you lessen your text? And make it short but descriptive and inviting??

zoro · 1st Oct 2014, 10:01 PM

Originally Posted by st0nec0ld

The page is too long. You should at least did put the call to action button on the blank space of the upper right side of your squeeze page, so people will not need to scroll more down to see on how to get it for free. And also, there is something missing, hmm.... because it is not to enticing enough for me. Can you lessen your text? And make it short but descriptive and inviting??

I appreciate your comment.
Yes, I was wondering about it having too much text. But the text is actually just an image of the magazine cover.

savidge4 · 1st Oct 2014, 11:07 PM

Look at most every successful squeeze page and there is one thing in common.

Video --> Optin

Side by side

Headline
Video - Optin
Supporting text

The other question that needs to be asked... is how many people actually clicked through to this landing page? Was there 10, and you got 2? or where there 300 and you got 2?

What is the message used on the facebook ad? Does your optin page headline match?

zoro · 1st Oct 2014, 11:31 PM

Originally Posted by savidge4

Look at most every successful squeeze page and there is one thing in common.

Video --> Optin

Side by side

Headline
Video - Optin
Supporting text

The other question that needs to be asked... is how many people actually clicked through to this landing page? Was there 10, and you got 2? or where there 300 and you got 2?

What is the message used on the facebook ad? Does your optin page headline match?

Thanks for taking time to offer suggestions.

I got 25 Clicks to the page and 2 Opt-ins

savidge4 · 2nd Oct 2014, 12:00 AM

Originally Posted by zoro

Thanks for taking time to offer suggestions.

I got 25 Clicks to the page and 2 Opt-ins

That would be an 8% opt in rate, and considering what you sent them to, that's not bad at all. Obviously there is room for improvement on the optin side.

But lets look at the facebook side... to get the 25 clicks how many impressions were there? ( Reach ) Did you do timeline or sidebar?

zoro · 2nd Oct 2014, 01:24 AM

Originally Posted by savidge4

That would be an 8% opt in rate, and considering what you sent them to, that's not bad at all. Obviously there is room for improvement on the optin side.

But lets look at the facebook side... to get the 25 clicks how many impressions were there? ( Reach ) Did you do timeline or sidebar?

Reach = 11,800 impressions

Used only Timeline

savidge4 · 2nd Oct 2014, 04:15 AM

.002% I would say that was not to solid. With some ad tweeking ( if everything is targeted right ) I can get 3 to 4% as an average and some campaigns have been considerably higher ( but the targeting was dead on )

I would start working on the Ad $5.00 at a time. the $100 you "lost" could have been 20 corrections to a better converting piece of material.

Jarvis Edwards · 2nd Oct 2014, 02:10 PM

Originally Posted by savidge4

.002% I would say that was not to solid. With some ad tweeking ( if everything is targeted right ) I can get 3 to 4% as an average and some campaigns have been considerably higher ( but the targeting was dead on )

I would start working on the Ad $5.00 at a time. the $100 you "lost" could have been 20 corrections to a better converting piece of material.

I second that. I always test PPC campaigns with a VERY small budget to start. Higher starting bids but small daily budget.

And I'm talking as little as $2.50-$3.00 per day depending on the offer, just to test the waters and get a few clicks to the ad(s). Then after a few days, I start analyzing the data and adjusting the bids/ads accordingly.

zoro · 2nd Oct 2014, 05:59 PM

Originally Posted by savidge4

.002% I would say that was not to solid. With some ad tweeking ( if everything is targeted right ) I can get 3 to 4% as an average and some campaigns have been considerably higher ( but the targeting was dead on )

I would start working on the Ad $5.00 at a time. the $100 you "lost" could have been 20 corrections to a better converting piece of material.

OK, so what you are suggesting for me to do is:

1) Fix the Squeeze Page by having Video and Opt-in Form Side by Side

2) Test different ads at $6.00 (min allowed) per day

3) Better Targeting (My target was small business owners so how can I target better?)

Is the above correct?

savidge4 · 2nd Oct 2014, 06:57 PM

Originally Posted by zoro

OK, so what you are suggesting for me to do is:

1) Fix the Squeeze Page by having Video and Opt-in Form Side by Side

2) Test different ads at $6.00 (min allowed) per day

3) Better Targeting (My target was small business owners so how can I target better?)

Is the above correct?

In your case there would be a couple steps in testing. The first thing I would do is get the ad working correctly. Here is a trick. Place the add with the $6.00 budget. when you get down to $3.00 stop the run. change the ad and test again. I usually put in $10.00 and try to get 4 test periods in there. $2.50 each.

Once you see a good amount of traffic flow, THEN fix the landing. No need to reinvent the wheel here. Headline, Video - Optin, and added value text. At the very least you want that Optin above the fold.

with targeting... here is something to think about. How many newsletters do you get daily from "small Business owners"? I can tell you I have over 1000 small business clients and I think 5 of them send email newsletters. So as much as it sounds "Targetted" I thinks its far from it.

UNLESS you target the Ad and the landing to reach a broader market on the onset. something like "This 1 activity has shown to grow your business time and again"
or "What's Free For You, and Priceless to Your Bottom Line?" Or "Online Marketing SUCKS" and on the landing page use a tag like "Getting Online Traffic Sucks, Use the Contacts you already have"

I haven't seen your ad copy but are you seeing how this approach is different?

zoro · 2nd Oct 2014, 07:38 PM

Originally Posted by savidge4

In your case there would be a couple steps in testing. The first thing I would do is get the ad working correctly. Here is a trick. Place the add with the $6.00 budget. when you get down to $3.00 stop the run. change the ad and test again. I usually put in $10.00 and try to get 4 test periods in there. $2.50 each.

UNLESS you target the Ad and the landing to reach a broader market on the onset. something like "This 1 activity has shown to grow your business time and again"
or "What's Free For You, and Priceless to Your Bottom Line?" Or "Online Marketing SUCKS" and on the landing page use a tag like "Getting Online Traffic Sucks, Use the Contacts you already have"

I haven't seen your ad copy but are you seeing how this approach is different?

Wow! So much great info from you ... It's really appreciated.

Next week I will re-tweak my FB campaign along the lines you've suggested. I will come back here to post my results.

zoro · 3rd Oct 2014, 11:03 PM

I have re-designed my squeeze page along the lines of what most here have suggested.

http://directpublishing.com.au/img

I tested my FB Ad Campaign again and this time my results were:

Reach = 8300
Clicks to website = 20
Cost = $22.00
Opt-ins = NIL

I think my problem might be my video .. it sucks! .. Lol

savidge4 · 4th Oct 2014, 12:40 AM

Originally Posted by zoro

I have re-designed my squeeze page along the lines of what most here have suggested.

http://directpublishing.com.au/img

I tested my FB Ad Campaign again and this time my results were:

Reach = 8300
Clicks to website = 20
Cost = $22.00
Opt-ins = NIL

I think my problem might be my video .. it sucks! .. Lol

Your click to website percentage is almost exactly the same. are you changing your ad at all?

Like I have said before, before you work on the landing you need to get the traffic right. right now at .002% it wouldn't matter if you threw $1000 of traffic at it, the flow to your site is not what would be called "Scalable" YET.

You need to find the message that gets the clicks. right now for every dollar you are spending you are getting 377 impressions. So with $3.00 worth of traffic you are going to get 1000 impressions. This is an acceptable test run. If you get 1 click, you need to change it up. the closer you get to say 30 clicks per 1000 impressions, that's suggests you are getting to a good base.

Right now you need to focus on the ad itself and nothing else.

Try some reading to get a better grasp on this

10 Examples of Facebook Ads That Actually Work (And Why)

How To Design Facebook Ads That Get Results

How To Cheat Your Way To Eyecatching Facebook Ads - YouMoz - Moz

Down at the bottom of the last article there is an interesting bit to read about 3 images and the results from the testing. 1 of the images just sucked. another one brought more click throughs, but the last get the most conversions.

A Guide to the Perfect Facebook Post: High CTR, Low CPC | Social Media Today

Last one I promise. This one gets into the ideas and concepts of creating a solid ad.

Hope that Helps!

zoro · 5th Oct 2014, 06:20 PM

Originally Posted by savidge4

Your click to website percentage is almost exactly the same. are you changing your ad at all?

Like I have said before, before you work on the landing you need to get the traffic right. right now at .002% it wouldn't matter if you threw $1000 of traffic at it, the flow to your site is not what would be called "Scalable" YET.

You need to find the message that gets the clicks. right now for every dollar you are spending you are getting 377 impressions. So with $3.00 worth of traffic you are going to get 1000 impressions. This is an acceptable test run. If you get 1 click, you need to change it up. the closer you get to say 30 clicks per 1000 impressions, that's suggests you are getting to a good base.

Right now you need to focus on the ad itself and nothing else.

Try some reading to get a better grasp on this

10 Examples of Facebook Ads That Actually Work (And Why)

How To Design Facebook Ads That Get Results

How To Cheat Your Way To Eyecatching Facebook Ads - YouMoz - Moz

Down at the bottom of the last article there is an interesting bit to read about 3 images and the results from the testing. 1 of the images just sucked. another one brought more click throughs, but the last get the most conversions.

A Guide to the Perfect Facebook Post: High CTR, Low CPC | Social Media Today

Last one I promise. This one gets into the ideas and concepts of creating a solid ad.

Hope that Helps!

Once again your giving of FB Ads information is very much appreciated.
I will read up on Facebook Ads and do some more testing, then report back here with results.

Question: Would you suggest that I just keep changing out the Ad Images, or should I create several Ads?

aekaplan · 8th Oct 2014, 09:53 AM

Hi, the issue is your copy!

What is the core benefit you are promising your audience? Tripling your business isn't enough... you need to be much more specific.

In short, more specificity, and more targeted!

zoro · 9th Oct 2014, 06:43 PM

Originally Posted by Complex

Before you go messing around with Facebook, flushing money down the proverbial toilet ...

Look at your offer.

Then the copy.

Let's be real for a moment here: A small biz that employs just 5 full-time workers generally has to cover around $ 250,000 a year payroll. Even in a high margin biz, that means that they do at least $ 500,000 in annual revenue. Lower margins, they have to do $ 1 m in revenue or better. They aren't dummies.

What about your offer suggests that you know more than they do?

I don't see it.

I see a "digital magazine" with a few titles that suggest the content is: Generic and not even close to being unique or useful. Add in copy that is flat, vague, and ambiguous as can be and you are going to keep wasting money on Facebook Ads.

Create an offer the audience actually wants/needs/would find useful and valuable.

Write copy that clearly lets them know what they are going to get (solutions to a problem, more money, etc.) and in what form they are going to get it. And (truthfully) positions yourself as being someone who brings something to the table for them.

THEN mess around with Facebook Ads. But as long as it comes across as a offer they don't really want/need/find useful or valuable and you don't position yourself in any meaningful way as someone who (truthfully) brings something to the table ...

... All the tweaking in the world isn't going to do you much good. Unless you enjoy throwing $ 100 down the drain here, there, and everywhere.

P.S. I don't mean to imply that you don't bring anything to the table. What I mean is, it doesn't come across that way at all. Not in the offer. Not in the copy.

I appreciate your constructive comment.

The Magazine is cram packed with useful information directed towards small businesses. It explains in a non techie way several ways a business owner can use internet marketing to grow their business. Many businesses just build a website and wonder why no one ever sees it.

My IMG magazine is specifically designed to help small business owners to better understand internet marketing and how best to apply it it in their business. To me it's no different than if you go into a store to buy a topical magazine that you're interested in, but I am finding it very difficult to give mine away online for free... lol.

A couple of Warriors on here (they know who they are) have PM'd me with their suggestions and offers of help. I am so very pleased and most appreciative for everyone's ideas, including yours.

Thanks

edusegzy1 · 9th Oct 2014, 11:00 PM

be a little bit more original. give the market what it does not have before and you will see your conversion rate go up. Also you might want to make your copy more compelling.

ewenmack · 11th Oct 2014, 07:56 PM

It sits near bottom of the desirability scale.

Yours is, "go read this general stuff about business".

The next rung up on the desirability scale is,
"go read this what was said on the phone which
lifted callers to booked jobs by 63%
on average over multiple locations".

Pretty darn good right?

Well we can make it more desirable by
personally training the phone people to answer
the phone better.

Tops the most desired thing?

Nope, we can do better.

Have software that automates a proven and
repeatable system that takes away the varying results
when humans are involved.

That's an example of what's desirable in the eyes
of a prospect, in any market.

None of the Facebook product gurus/product pushers
never get down to basics of selling stuff.

The buyers are screwed because they got this
cool new thing, but they still don't know how to
exchange value.

They keep jumping from one thing to the next
without getting down to bare bones basics of business.

Welcome to the real world.

Best,
Doctor E.Vile

sidiniquity · 12th Oct 2014, 12:06 PM

Hey Zoro,

There are two steps in your conversion funnel and each step needs to be optimized for higher rates.

Step one is your ad. Are you getting the right people? Are they qualified leads who are likely to sign up or are you spraying and praying? To get more from your ads and make sure you're not wasting money, look at these tips from a post on Unbounce

Step two is your landing page. I'll be honest with you, it looks pretty shady. Design matters and, as a designer myself, I can name a hundred different things wrong with your page. First, get a better landing page. You can use Unbounce, LeadPages, whatever and they have templates that will help you create one in minutes.

Then, write better copy. I mean more compelling stuff than a generic 'You will make more money' kind of thing. Follow what Ewenmack and Complex have written and you should be good to go.

zoro · 12th Oct 2014, 06:00 PM

Originally Posted by sidiniquity

Hey Zoro,

There are two steps in your conversion funnel and each step needs to be optimized for higher rates.

Step one is your ad. Are you getting the right people? Are they qualified leads who are likely to sign up or are you spraying and praying? To get more from your ads and make sure you're not wasting money, look at these tips from a post on Unbounce

Step two is your landing page. I'll be honest with you, it looks pretty shady. Design matters and, as a designer myself, I can name a hundred different things wrong with your page. First, get a better landing page. You can use Unbounce, LeadPages, whatever and they have templates that will help you create one in minutes.

Then, write better copy. I mean more compelling stuff than a generic 'You will make more money' kind of thing. Follow what Ewenmack and Complex have written and you should be good to go.

Appreciate your critique. I am currently working on my FB Ads and Landing Page.

cjv · 13th Oct 2014, 03:41 AM

I'm sorry but the offer and copy is terrible.... its fluff.
Its not clear what i can expect to gain and the as seen on is tacky...

If you would like to see an increase in conversion offer something that the audience holds at higher value.

Sorry to be harsh it comes from a place of love.
this is a knock down not a renovate.....

zoro · 13th Oct 2014, 06:15 PM

Originally Posted by cjv

I'm sorry but the offer and copy is terrible.... its fluff.
Its not clear what i can expect to gain and the as seen on is tacky...

If you would like to see an increase in conversion offer something that the audience holds at higher value.

Sorry to be harsh it comes from a place of love.
this is a knock down not a renovate.....

Appreciate you taking the time to check it out. Thanks.

MoneyDan · 5th Feb 2015, 09:36 PM

Duuuudeee...
There is WAY too much going on!! I would have to sit there for a minute and a half to read all of that. Cut it down to 1-3 sentences and maybe some bullet points.

vvhiteknight · 12th Feb 2015, 05:33 PM

My opinion on the layout just from a users point of view...

The text in blue/green below the top image is painful to read, ive not even read it as it was too painful. Terrible colour, terrible font.

Id probably ditch the top image as well, reduces the professionalism of the page imo.

I like everything else when it comes to design and how it looks.

1st Oct 2014, 09:05 PM	#1
zoro Online for Offline War Room Member Join Date: 2008 Location: Qld. Australia. Posts: 1,628 Thanks: 351 Thanked 222 Times in 191 Posts Blog Entries: 4	After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: So I ran a bunch of FB Ads targeting small business owners. I sent them to my page where I give them a free copy of my Magazine: http://directpublishing.com.au/img Spent $100 dollars over 3 days and only got Two (2) Opt-ins...Lol Any ideas why people don't want a Free copy of my Mag. Does my Squeeze page really suck that much? I'll be pleased for your constructive comment.

1st Oct 2014, 09:54 PM	#2
st0nec0ld Senior Warrior Member Join Date: 2014 Posts: 1,059 Thanks: 20 Thanked 152 Times in 146 Posts	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: The page is too long. You should at least did put the call to action button on the blank space of the upper right side of your squeeze page, so people will not need to scroll more down to see on how to get it for free. And also, there is something missing, hmm.... because it is not to enticing enough for me. Can you lessen your text? And make it short but descriptive and inviting??
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1st Oct 2014, 11:07 PM	#4
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,736 Thanks: 3,531 Thanked 6,516 Times in 3,460 Posts	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: Look at most every successful squeeze page and there is one thing in common. Video --> Optin Side by side Headline Video - Optin Supporting text The other question that needs to be asked... is how many people actually clicked through to this landing page? Was there 10, and you got 2? or where there 300 and you got 2? What is the message used on the facebook ad? Does your optin page headline match?

2nd Oct 2014, 04:15 AM	#8
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,736 Thanks: 3,531 Thanked 6,516 Times in 3,460 Posts	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: .002% I would say that was not to solid. With some ad tweeking ( if everything is targeted right ) I can get 3 to 4% as an average and some campaigns have been considerably higher ( but the targeting was dead on ) I would start working on the Ad $5.00 at a time. the $100 you "lost" could have been 20 corrections to a better converting piece of material.

3rd Oct 2014, 11:03 PM	#13
zoro Online for Offline War Room Member Join Date: 2008 Location: Qld. Australia. Posts: 1,628 Thanks: 351 Thanked 222 Times in 191 Posts Blog Entries: 4	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: I have re-designed my squeeze page along the lines of what most here have suggested. http://directpublishing.com.au/img I tested my FB Ad Campaign again and this time my results were: Reach = 8300 Clicks to website = 20 Cost = $22.00 Opt-ins = NIL I think my problem might be my video .. it sucks! .. Lol

8th Oct 2014, 09:53 AM	#16
aekaplan HyperActive Warrior Join Date: 2009 Posts: 145 Thanks: 22 Thanked 17 Times in 8 Posts	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: Hi, the issue is your copy! What is the core benefit you are promising your audience? Tripling your business isn't enough... you need to be much more specific. In short, more specificity, and more targeted!

9th Oct 2014, 11:00 PM	#18
edusegzy1 HyperActive Warrior Join Date: 2014 Posts: 127 Thanks: 47 Thanked 85 Times in 23 Posts Blog Entries: 7	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: be a little bit more original. give the market what it does not have before and you will see your conversion rate go up. Also you might want to make your copy more compelling.
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11th Oct 2014, 07:56 PM	#19
ewenmack VIP Warrior War Room Member Join Date: 2006 Location: Auckland, New Zealand Posts: 6,621 Thanks: 3,448 Thanked 6,446 Times in 2,868 Posts	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: It sits near bottom of the desirability scale. Yours is, "go read this general stuff about business". The next rung up on the desirability scale is, "go read this what was said on the phone which lifted callers to booked jobs by 63% on average over multiple locations". Pretty darn good right? Well we can make it more desirable by personally training the phone people to answer the phone better. Tops the most desired thing? Nope, we can do better. Have software that automates a proven and repeatable system that takes away the varying results when humans are involved. That's an example of what's desirable in the eyes of a prospect, in any market. None of the Facebook product gurus/product pushers never get down to basics of selling stuff. The buyers are screwed because they got this cool new thing, but they still don't know how to exchange value. They keep jumping from one thing to the next without getting down to bare bones basics of business. Welcome to the real world. Best, Doctor E.Vile

12th Oct 2014, 12:06 PM	#20
sidiniquity Active Warrior Join Date: 2014 Location: Canada Posts: 33 Thanks: 1 Thanked 14 Times in 9 Posts	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: Hey Zoro, There are two steps in your conversion funnel and each step needs to be optimized for higher rates. Step one is your ad. Are you getting the right people? Are they qualified leads who are likely to sign up or are you spraying and praying? To get more from your ads and make sure you're not wasting money, look at these tips from a post on Unbounce Step two is your landing page. I'll be honest with you, it looks pretty shady. Design matters and, as a designer myself, I can name a hundred different things wrong with your page. First, get a better landing page. You can use Unbounce, LeadPages, whatever and they have templates that will help you create one in minutes. Then, write better copy. I mean more compelling stuff than a generic 'You will make more money' kind of thing. Follow what Ewenmack and Complex have written and you should be good to go.
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13th Oct 2014, 03:41 AM	#22
cjv Warrior Member War Room Member Join Date: 2012 Posts: 3 Thanks: 0 Thanked 4 Times in 3 Posts	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: I'm sorry but the offer and copy is terrible.... its fluff. Its not clear what i can expect to gain and the as seen on is tacky... If you would like to see an increase in conversion offer something that the audience holds at higher value. Sorry to be harsh it comes from a place of love. this is a knock down not a renovate.....

5th Feb 2015, 09:36 PM	#24
MoneyDan Banned Join Date: 2015 Location: The Palace of My Mind Posts: 94 Thanks: 3 Thanked 22 Times in 19 Posts	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: Duuuudeee... There is WAY too much going on!! I would have to sit there for a minute and a half to read all of that. Cut it down to 1-3 sentences and maybe some bullet points.

12th Feb 2015, 05:33 PM	#25
vvhiteknight Warrior Member Join Date: 2012 Posts: 7 Thanks: 0 Thanked 1 Time in 1 Post	Re: After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..? Share on: My opinion on the layout just from a users point of view... The text in blue/green below the top image is painful to read, ive not even read it as it was too painful. Terrible colour, terrible font. Id probably ditch the top image as well, reduces the professionalism of the page imo. I like everything else when it comes to design and how it looks.